Your lead generation campaign is running at high gear, and you’re subscribing new leads left and right. Great! Now what’s next? You need a plan to nurture new leads. Without a lead nurturing strategy, those new leads are practically worthless. The ultimate goal is to turn those new leads into customers. An automated lead nurturing campaign is that easiest way to get there, and dynamic content offers true personalization. But that can be time consuming. The truth is, lead nurturing doesn’t have to be complex to be high-converting. Here are three quick ways to nurture new leads right away.
1. Nurture New Leads With a Triggered Email
As soon as a new lead signs up, send them an automated email with the basics of your business, and an offer. You can get fancy later, but right now you want to nurture new leads by helping them remember who you are and why they signed up.
2. Nurture New Leads With Retargeted Ads
Now that you’ve got their email address, you can nurture new leads through a targeted advertising campaign. Upload your new leads into your ad platform of choice and match their email addresses to allow for custom targeting across the web. Show them the same offer as your initial email as a friendly reminder to “buy now.”
3. Nurture New Leads Through Social Media
You can use these email addresses to create a Custom Audience on Facebook or Instagram and nurture new leads through targeted social posts, too. Social sites allow for more context around your offer and really lets your brand personality shine through. Costs can be a bit higher, so use these posts with your top targets in combination with email and other digital ads.