A targeted opt-in campaign can utilize unsubscribed email addresses to match to users and show a specific ad designed to opt them back into your list.
Have you thought about how you safeguard your customer data? What about the marketability of your email list? You should. Data privacy regulations are moving into the United States, with California being the first (but certainly not the last) state to take a strong stance around protecting consumer data. Utilizing opt-in advertising for 100% permissioned leads ensure that you have trackable proof of consent for every email in your database. But you also need to make sure that the database itself is secure and that all data transfers use encrypted methods to protect the data in transit. Opt-in advertising can help maintain data privacy every step of the way.
Whether you use a sophisticated CRM or a basic inventory and customer database, you have a lot of data on your customers and their purchase behavior. You also have an unsubscribed list of users, many of whom are probably former customers who you would like to win back. The catch? You can’t use the information you have on these unsubscribed users to reactivate or resubscribe them via email, because–you guessed it–they’ve unsubscribed! But that doesn’t mean you can’t target them in other ways.
The data you have on your current and former customers can be used to make targeted, fact-based assumptions about your unsubscribed email list. Here are three ways to use data to win back customers.
There’s nothing wrong with landing pages, but they can make it hard to scale a lead generation program. That’s because traditional lead generation campaigns require you to divert engaged users off the sites they frequent, and over to your own domain. This traffic can come at a steep price. We challenge our clients to “go beyond the landing page.” And we’ve got the opt-in advertising technology to help take on that challenge, with great results.
Our unique “StayPut” ad unit brings the lead generation form to where your target audience actually is, instead of trying to drive them to your landing page. This type of opt-in advertising makes it faster and easier for them to join your list, saving you money and increasing your lead pool quickly.
Tune in below for an interview with Joe Broumand, our CEO, as he explains how opt-in advertising can help you generate leads without landing pages.
The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. So while there are many ways to opt-in to marketing messaging, here are three reasons to specifically choose opt-in advertising for your next lead generation campaign.
Customers come, and customers go; it’s a natural part of business. But there are many marketing strategies you can employ to ensure that fewer customers opt-out or unsubscribe from your list. And for those that do? You have options to win back customers, even if they have unsubscribed from your list. It takes a little planning and a strategic technology partner, but the results speak for themselves: a higher opt-in rate than with unknown users, and a faster time to purchase as well. Here are the steps you need to take to win back customers.
A new year brings a fresh start. It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. A new year gives you a great reason to take a cold, hard look at last year and see what worked, what didn’t, and where you can improve. So, in the spirit of new year’s resolutions and improving lead generation, we offer three lead generation resolutions to put into practice in 2019.
The shoppers are coming. Is your email list ready? There’s still time to build a broader database and increase the leads you can market to. The internet is flooded with online shoppers and holiday planners browsing bargains, recipes and more this time of year. Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing.
Lead generation can be downright scary, if you make some of these mistakes. Read on for cautionary tales to scare you this Halloween. And whatever you do…don’t turn off the opt-in!
On a dark and stormy night, a skeleton salesman set out to create a lead generation campaign. He built a complex landing page designed to obtain all the information he needed to build the perfect skeleton exactly to his client’s specifications. The form was long and detailed, including fill-in answers, drop-downs and radio buttons. Multiple buttons and clicks were required to advance and submit the final form. He cackled as he launched the lead generation campaign and sat back to watch the thunder and lightning roar outside.
You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch? You can’t email someone who already opted out of your list. So you’re going to need to reach them another way. But once you do, your email marketing strategy will be working twice as hard for you.