A lead generation campaign has long gone hand in hand with a landing page. But the rising cost of web traffic and time-consuming process of landing page creation has led many marketers to look for more cost-effective ways to generate leads without landing pages. The good news? It’s entirely possible to generate leads without landing pages. In fact, there’s more than one way to do it! Everything can be handled off-site, eliminating the need for costly landing page design and development. You target your customers on the sites they already visit, saving time and money while also increasing your leads. Sound too good to be true? It’s not. Read on to learn how you can generate leads without landing pages.
For 15 years, we’ve generated over 500 million opt-ins, one at a time. We believe that lead generation should be easy, cost-effective, and scalable. But it doesn’t end there. Go beyond lead generation with adFWD, our new full-service advertising agency providing world class customer acquisition strategies for enterprise clients.
Our technology and targeting remains second to none, allowing you to engage consumers on a one-to-one basis across the internet. The Opt-Intelligence ad-serving technology, combined with hundreds of direct publisher relationships, creates the ideal network for quality opt ins without the use of landing pages.
With adFWD, you can extend your marketing efforts to every site your target audience frequents. Dedicated account managers and ad operation professionals develop a fully integrated marketing plan to ensure your advertising campaign is a success.
What does this mean for you? The same technology you’ve come to rely on for lead generation, backed by full-funnel advertising capabilities and a team to help you manage it all.
A winback campaign is a great way to grow your list by re-engaging and resubscribing highly qualified users by getting them to interact with you as soon as possible in order to combat a decline in list quality.
Opt-in advertising doesn’t stop with lead generation. It can be used to re-engage or resubscribe lost leads. And it can work hand in hand with a larger marketing strategy and lead nurturing campaign. Here are three quick ways to activate opt-in advertising across channels and develop a full-funnel, multi-channel approach to opt-in advertising.
When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These potential leads don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor. Here’s what it really means to generate leads without landing pages.
No Wasted Traffic, Bad Bounces or Costly Clicks
Co-registration allows users to quickly and easily opt-in directly on the site they are already browsing. There’s no need for them to choose between the site they are enjoying, and clicking over to your site. So you don’t pay for clicks that don’t sign up, poor page loads or uninterested users. Just the new leads who actually opt-in to your database.
100% Verified Opt-Ins With Tracked Consent
GPDR and CCPA have brought data privacy and opt-in to the forefront of the digital marketing conversation. But opt-in advertising has been providing verified leads with trackable proof of consent for years. So you know that every lead is marketable and compliant.
Fully Compliant Retargeting to Unsubscribers
If you can’t email unsubscribers, how do you retarget them? Through opt-in advertising. We take your unsubscribe list and hash the data to anonymize the users. Then we pre-ping websites to discover where and when your unsubscribed users are browsing and target them with specific opt-in advertising designed to win them back and resubscribe email addresses to your database.
There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. (Yes, sometimes this includes landing pages, though we don’t recommend them.) All that effort to generate leads. And then what? Those leads need some extra attention to turn into customers. That’s where lead generation ends, and lead nurturing begins. But rather than look at them as two separate steps, we prefer to think of it as a continual process. Here are a few crucial steps in the lead nurturing phase of lead generation.
Immediate Lead Nurturing Follow-Up
The best time to begin lead nurturing is as soon as these new leads enter your database. Automated emails can be triggered almost instantaneously. If that isn’t on your roadmap quite yet, commit to manually sending emails to new leads within 24 hours of their opt-in. The sooner you begin nurturing, the sooner you can also be converting.
Personalized Lead Nurturing Messaging
Seeing your name in an email drive results. Experian reports that personalized promotional emails have 29% higher unique open rates and 41% more unique click-through rates. Personalization doesn’t have to be limited to names, either. Retarget users by displaying the products or pages they browsed on your website, or tailor messaging around important life events if you have enough data to do it.
Multi-Pronged Lead Nurturing Approach
Lead nurturing doesn’t have to stop at email. Retarget your new leads with display and social ads to kick start your conversions. You want to ensure that these highly engaged new leads convert quickly, before they forget about you or the lead generation promise that hooked them in the first place. Keep your brand top-of-mind with a multi-layered strategy that follows them across the internet, regardless of their browsing or email behavior.
Ready to integrate lead nurturing within your lead generation strategy? We can help.