Advanced Lead Tactics,

How To: Use Your Unsubscribed Email List

Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. The only potential downside is that it can take time to build your list, and once someone unsubscribes, they are lost forever. Or are they?

No, you cannot email your unsubscriber list. They have opted out, so all inbox action is off-limits. But what you can do is retarget them outside of the email inbox and try to entice them to opt-in again. We specialize in this type of advertising, which uses anonymized or hashed data to securely search for just those email addresses provided. In this case, it’s an unsubscribed list of emails. When a user on this list is confirmed, we can target them with a co-registration ad that makes it easy to subscribe to your email list right then and there.

The old saying that “it’s easier to keep a customer than to create a new one” applies here. These unsubscribers are familiar with you and easier to convert than someone brand new. Plus, you only pay for those confirmed opt-ins, making it a highly cost-effective way to keep your list engaged.

Ready to get started? A free evaluation will set you up for success in targeting both new and returning subscribers to help build your email database.

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Facebook Lead Ads,

How a TikTok Ban Could Boost Your Email Engagement

As TikTok comes under fire and faces a potential ban, Meta has responded with a removal of Reels incentives as they anticipate less competition. This has left social media creators scrambling to determine which platform to prioritize. Our guess? Meta will be victorious, but paydays may be smaller. Which leaves room for new content to crop up, and makes this the perfect time for you to bolster your social media presence.

The threat of a TikTok ban is compressing creators, and therefore users and viewers, to other platforms. That means there are more active eyeballs on Facebook and Instagram than ever before. Which makes it the perfect time to start using these platforms. You’ll be able to achieve wider reach more quickly thanks to an influx of users.

By removing some of the content bonuses and incentives, Meta has also left the door wide open for new creators. Many veteran creators will slow down posting without these lucrative bonuses, which means there will be less content competition. So it’s also the perfect time to start posting organic content.

Consistent, organic content and strategic, targeted paid promotion will pay off big time (and in no time) on Facebook, at least in part thanks to the shift away from TikTok. Make sure to include lead generation ads in your strategy to grow your email list. And consider a multi-channel content strategy that pairs your email content with organic posts and boosts to drive your message home and increase engagement.

Ready to get started? A free evaluation will set you up for success with lead generation ads on Instagram and Facebook.

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Facebook Lead Ads,

How To: Use Instagram Reels to Grow Your Email List

Turns out, TikTok trends and Instagram dances can actually help build your email list. You just have to be willing to move fast, and occasionally get outside your comfort zone. Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. It can be hard to predict what sound or idea will be next, but we’ve got a few tips to help likes, and email subscribes, go up.

Be Timely and Trendy

What sets Reels apart from the regular feed of Instagram is the discoverability. A user’s feed is curated by who they follow, but the Instagram algorithm surfaces Reels that it thinks a user might like, even if they are not following that account. There are a lot of ways to improve your reach and discoverability, but a major factor is timeliness.

Reels are all about trends. Whether it’s a song, sound, dance move or challenge, there is always a new “thing” that everyone is doing. The key is to catch it early and get creative about what works for your brand. They won’t all be a fit, but you have to act fast.

Get Creative and Crafty

Not only do you need to think fast, you’ve got to connect it to your brand and get it produced quickly. First, identify what seems like a brand fit. Dances may not be for you, but enumerating “three reasons why” could be perfect. Then, determine your angle. Is this a customer centric post, or more insider? Is it funny, or serious? Third, get filming! This requires a phone and maybe a light. You need to move quickly, so let go of the idea of commercial shoots and editing. Add hashtags, post, and engage with those comments to watch the new leads roll in!

Boost Your Best Content

While you normally may focus on conversions with your ad buys, the KPI here is engagement. You want to see what is resonating with people and then give that some extra gas with a paid boost. This helps lift your overall account and will get you in front of highly engaged users. You should see a natural lift in email sign-ups from this, but to really take it to the next level you can strategically retarget these engaged users with an Instagram Lead Generation Ad.

Ready to get started? A free evaluation will set you up for success with lead generation ads on Instagram and Facebook.

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Facebook Tips,

Three Easy Ways to Boost Facebook Engagement

Facebook continues to be the 800 pound gorilla of social media. Everyone uses it (even if they don’t like to admit it). The site keeps adding features and content opportunities, each one geared towards gathering more data on users. And while users eat it up, scrolling, tapping and viewing for hours at a time, many brands see declining engagement as it becomes easier than ever to create content. Here are three ways you can keep eyeballs on your brand.

Post to Stories

Facebook loves to incentivize its new products, and Stories are it. Whether you cross-post from Instagram or keep it exclusive to Facebook, the site is known to reward consistent Story uploads with greater reach. Stories are easy to create, as users look for a natural, authentic and less produced or polished feel, so this is something you can start very easily and quickly.

Utilize Lookalike Targeting

Posting to Stories is a free, organic way to gain reach and engagement. If you are willing to invest a little bit of advertising spend, you can fast-track your engagement. First, create a custom audience of people who engage with your content already. Then create a lookalike audience of people like them. This will be your target audience. Finally, create an ad campaign with an engagement objective that targets this new lookalike. By optimizing to the engagement objective, with an audience highly likely to engage, you should see increased engagement quickly and efficiently. 

Run Lead Generation Ads

If you are ready to invest in paid advertising on Facebook, lead generation ads can really level up your engagement. They are very easy to setup, and the entire form field lives within Facebook itself. There is no need for users to click off to another site, and once they’ve joined your list, you can retarget on Facebook and in email. You should also see engagement rates rise, as people who joined your list are likely to be served more content immediately after joining and will also feel more of a connection to your brand, leading to more likes and comments.

Ready to get started? A free evaluation will set you up for success with lead generation ads on Facebook and beyond.

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Facebook Lead Ads,

Start Your New Year with More Qualified Leads

Did you know that this is the best time of year to grow your email list? Cold weather sends everyone indoors, and there are only so many board games to play and movies to watch. Internet browsing and phone scrolling goes way up, and with it, a large, captive audience for you to target. If you’ve been waiting to build your lead generation pool, this is the perfect time to fill it.

Utilize Facebook For Scale

Facebook has a nearly incomparable user base, all of whom are sharing a wealth of data with the platform. This makes it easier than ever to target precisely and spend your advertising dollars efficiently. And with more active users on the platform in the winter, you may see larger reach and greater efficiencies than at other times of the year.

Try Lead Ads For Ease

Facebook Lead Ads utilize the powerful targeting options of all Facebook advertising products, and they are also one of the easiest to set up. They don’t require as much custom creative as a video ad or Story, just a simple photo and a form you build right within Facebook. You don’t need a landing page either, as all of the information is self-contained within the Facebook platform. This makes Facebook Lead Ads literally one of the quickest and easiest ways to generate leads without landing pages.

Make Signing Up Easy For Leads

Another great benefit of Facebook Lead Ads is that the user never has to leave the platform. Facebook is incredibly sticky, and users are hesitant to click away from what they are viewing or doing. Facebook recognizes this and made Lead Ads frictionless. The form pops up right within Facebook, no landing page required and no leaving the site. But even better than that, Facebook will pre-fill the user’s information. All they have to do is verify and click submit!

Facebook Lead Ads are truly one of the easiest ways to generate leads without landing pages, and this is the perfect time to do it. Ready to get started? A free evaluation will set you on the right path

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Facebook Lead Ads,

Three Reasons to Run Facebook Lead Ads

opt-in advertising

Lead generation is an important part of any marketing strategy. But there are many different ways to run campaigns. One of the easiest, and often overlooked, is Facebook. Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products. Other marketers’ mistakes are your gain, as you can quickly generate leads at scale on a platform nearly everyone uses. Here are three reasons to try Facebook lead generation today.

1. Facebook Has Scale

Let’s face it: just about everyone has a Facebook account. Some may login more than they admit, but nearly everyone can be found browsing the social media site at some point. The connection to friends and family has given way to content, and users visit daily to consume the latest information. All of those scrolling fingers provide a large pool of potential leads.

2. Facebook Has A Wealth of Data

That content consumption tells Facebook a lot about their users. What videos do they watch until the end? What articles will the comment on or send to a friend? How long are they reading a post? Each action gives them more knowledge about what users are looking for, whether it’s an overt shopping recommendation or a more passive life stage or milestone. All this information creates a very sophisticated targeting pool for advertisers.

3. Facebook Makes Lead Ads Easy

Facebook knows a lot about its users. This is great for targeting, since they know what people are interested and engaged with. But they also have all of a user’s basic information, like name and email. This makes lead generation incredibly easy, as Facebook Lead Ads can pre-populate lead form fields with known information. This saves time for the user and makes it that much easier for them to click submit and join your email list.

Ready to get started? A free evaluation can set you on the right path for Facebook Lead Generation.

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