Lead Nurturing,

6 Next-Level Lead Nurturing Tips

lead nurturing email tips

A lot of emphasis is placed on the gathering portion of a lead generation campaign. But this is only the initial phase, and a very small portion of the overall campaign. Yes, your quantity and quality of leads matters. But it’s what you do with them after you’ve gathered them that counts! Whether you’ve acquired leads from Facebook Lead Ads, co-registration, customer referrals or other lead sources, once they’re yours, they’re yours. And it’s time for the lead nurturing to begin. Here are six tips to take your lead nurturing to the next level.

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Facebook Lead Ads,

Are Facebook Lead Ads Right For You?

If you’re looking to build your email list, you’ve probably wondered if Facebook Lead Ads are right for you. It’s a tempting proposition: access to Facebook’s enormous network, coupled with their existing knowledge of users and access to their contact information. This makes it incredibly easy for a Facebook user to opt-in to your Facebook Lead Ads. The question is: at what cost?

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Opt-In Advertising,

How Double Opt-In Reduces Cost Per Lead

double opt-in

As a consumer interacts with a brand online, they are faced with a number of places and ways to join their email list. Some may overtly opt-in through a subscribe button on site; others complete a transaction and enter a separate database. Still more may take advantage of co-registration, where they join one list and are given the opportunity to quickly sign on with other like-minded companies. But should all these emails be treated the same way? Some imply more permission than others.

Marketers can reduce confusion and weed out any less-than-qualified prospects by using double opt-in. This requires the consumer to confirm they wish to join the email list by clicking an initial opt-in email. Now that they’ve subscribed and confirmed, they are much more likely to continue to open emails and convert. This extra step takes a little more time, but can go along way to reducing cost per lead, and cost to conversion.

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Facebook Lead Ads,

3 Reasons to try Facebook Lead Ads…and 1 Reason Not To

Facebook lead ads

Nearly everyone has a Facebook account these days, from pre-teens to grandparents. Each generation uses it a little differently, but there’s no denying it has tremendous influence in today’s digital world. Facebook’s ad targeting capabilities are second to none, and Facebook Lead Ads can be an incredibly powerful tool to help build your email list. But are they right for you? Here are a few reasons they work well and are worth testing…and one reason you might want to focus lead generation efforts elsewhere.

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Leads Without Landing Pages,

How To: Generate Leads Without Landing Pages

interactive lead form ad

A lead generation campaign has long gone hand in hand with a landing page. But the rising cost of web traffic and time-consuming process of landing page creation has led many marketers to look for more cost-effective ways to generate leads without landing pages. The good news? It’s entirely possible to generate leads without landing pages. In fact, there’s more than one way to do it! Everything can be handled off-site, eliminating the need for costly landing page design and development. You target your customers on the sites they already visit, saving time and money while also increasing your leads. Sound too good to be true? It’s not. Read on to learn how you can generate leads without landing pages.

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Opt-In Advertising,

Single vs. Double Opt-In Advertising: What’s The Difference?

opt-in advertising

Opt-in advertising allows users to quickly join your email list, or “opt-in” to email marketing from you. It’s a great way to build a lead funnel. And the best part is you can gather leads without landing pages using either single or double opt-in advertising. Ad units display on the websites your potential customers are already browsing and allow them to submit their email address, phone number or other contact information right within the ad. They don’t have to navigate away from the site they wanted to view, so you’re not paying for costly web traffic or landing page development.

opt-in advertising

You specify the form fields available to the user to provide contact information, choosing what’s most important for your lead generation campaign. You can also choose single opt-in, where their email is subscribed immediately, or double opt-in, where an initial confirmation email ensures they meant to sign up and safeguards the quality of your list. So which is right for you? Read on to find out!

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Budget Optimization, Leads Without Landing Pages,

New Lead Sources Worth Exploring

When you think about lead generation, the first thing that comes to mind is probably a campaign-specific landing page. For years this was the standard: marketers used lead generation ads to drive paid traffic to a custom landing page on their site, where they could introduce the business, explain the offer and gather customer information. And it worked—for awhile. But a rapidly growing internet meant more websites competing for traffic. Keywords gre more competitive and increasingly expensive. The need for generating leads without landing pages is obvious, but how do you go about it? Here are a few ways to generate leads without landing pages.

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Budget Optimization, Leads Without Landing Pages,

How To Combat The Rising Cost of Web Traffic

cost of web traffic

For years, all online advertising was designed to lead potential customers to your website. Lead ads were no exception, often favoring a unique addition to your website for each campaign: a landing page. These landing pages were designed specifically to fit the messaging, targeting and creative of each campaign. And they worked! Search engines were happy, potential customers were converting, and websites were booming. But nothing lasts forever, and the cost of web traffic has slowly climbed higher, diminishing returns in a crowded marketplace when it comes to lead generation.

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Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips,

Advanced Tips for Facebook Lead Generation

facebook lead generation tips

There are a tremendous number of options available when building a Facebook lead generation campaign. The targeting capabilities, form builder and multiple media types are very powerful, but they can also be overwhelming when you’re first starting to capture leads without landing pages on Facebook. First-time Facebook lead generation campaigns may be a bit simpler. But as you gain experience with the platform, it can be beneficial to dig into the more advanced options available to you. Here are a few opportunities to boost your Facebook lead generation performance.

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Leads Without Landing Pages,

The Top 3 Types of Lead Generation Offers

lead generation offers

No matter where your lead ads are running, every campaign needs lead generation offers. You’re asking users for personal contact information: email address at a minimum, and sometimes more, depending on your business model or service cost. Most people won’t provide their details without feeling like there is an immediate and tangible benefit to them. And if you’re gathering leads without landing pages, they may not even be on your site when they submit their information. Which means that a compelling call-to-action and strong incentive to click “submit” are key.

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