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How To Guides, Leads Without Landing Pages,

How To: Build a Lead Generation Funnel Without Landing Pages

Online lead generation used to include a complicated web of offers, ads, landing pages, and tracking codes. This scared away many businesses who could seriously benefit from lead generation. Luckily, we’ve since entered the era of leads without landing pages. This cuts the number of pieces in your lead generation campaign by half, saving you time, money and headache as you build a lead generation funnel. The key is to keep it simple by using the 3 Rs of lead generation without landing pages.

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Lead Nurturing, Leads Without Landing Pages,

6 Quick Tips for Lead Nurturing

sales growth from lead nurturing

Whether you’re running a traditional lead generation campaign or testing how to collect leads without landing pages, the end result is the same: you’ve got a lot of leads to follow up on! Remember, lead generation is only half the battle, and then lead nurturing comes into play.These leads have expressed interest, but they’re not your customers—yet. But you can convert them into paying customers quickly with the following lead nurturing tips.

1. Follow Up Fast

Ideally your new leads are immediately receiving an email. This requires linking your CRM to your lead generation campaign, whether it’s on Facebook or other websites. Can’t make that work right now? Include a confirmation screen in your ad and send the initial email to leads as soon as possible to start the lead nurturing process. Within 48 hours is best, and try not to go longer than a week. You don’t want your shiny new leads to forget about you!

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Landing Pages, Leads Without Landing Pages,

Top 5 Problems With Landing Pages

landing pages

Landing pages have long been the gold standard of lead generation. Countless webinars, ebooks and tutorials are dedicated to helping marketers improve their landing pages in order to lower cost per lead while getting more high-quality leads that lead to conversions and customers. After all, lead generation itself is only half the battle: once you have their data, you still have to convert leads into customers.

But are landing pages really helping you achieve that goal? They may have early on, but dedicated landing pages created specifically for lead generation may not be the way to go for your next campaign. Here are a few reasons why:

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Facebook Lead Ads, Landing Pages, Leads Without Landing Pages,

Are Landing Pages Dead?

landing pages

The digital landscape is constantly changing. Every year there are new trends to try and best practices to adopt. As marketing strategies evolve, some mainstays of traditional advertising fall by the wayside. And it looks like landing pages might be one of them. Think about it: direct mail paved the way for email, which has been steadily taken over by social media. And as user-generated content spreads across the internet, landing pages are on the decline.

The internet has grown to include webpages about anything and everything, becoming a far more cluttered landscape for advertisers to navigate. Users have access to more information than ever before, but many actually visit fewer sites, sticking to content aggregators like Facebook. Good news for Facebook, but bad for your website. Or is it? What if you could put a small part of your site right into Facebook? With Facebook Lead Ads, you can.

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