Blog Archives

Ad Targeting,

Using Geo-Location Data For Lead Generation

geo-location data for lead generation

The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices. Now, nearly every cellphone transmits location data and provides the user with maps and hyper-local suggestions for food, entertainment, and more. Apps can use your device’s location in conjunction with a geofence to remind you that you’re due for a shopping trip, or that a new pizza shop just opened up. But it’s not just brick-and-mortar retailers that are benefitting. Your lead generation strategy should make use of geo-location data, too. Here’s how:

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Ad Targeting, Budget Optimization, Facebook Lead Ads, Lead Ad Creative, Opt-In Advertising,

What Facebook’s Newsfeed Updates Mean For Facebook Lead Ads

facebook lead ads newsfeed

If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.

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Ad Targeting, Facebook Lead Ads, Leads Without Landing Pages,

What To Do When You’re Fed Up With Facebook’s Cost Per Lead

Test Facebook Lead Ads

Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.

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Ad Targeting, Facebook Lead Ads, Facebook Tips,

How to Use Facebook Custom Audiences to Generate Leads

facebook custom audiences

Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.

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Facebook Lead Ads,

Are Facebook Lead Ads Right For You?

Test Facebook Lead Ads

If you’re looking to build your email list, you’ve probably wondered if Facebook Lead Ads are right for you. It’s a tempting proposition: access to Facebook’s enormous network, coupled with their existing knowledge of users and access to their contact information. This makes it incredibly easy for a Facebook user to opt-in to your Facebook Lead Ads. The question is: at what cost?

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Facebook Lead Ads,

3 Reasons to try Facebook Lead Ads…and 1 Reason Not To

Facebook lead ads

Nearly everyone has a Facebook account these days, from pre-teens to grandparents. Each generation uses it a little differently, but there’s no denying it has tremendous influence in today’s digital world. Facebook’s ad targeting capabilities are second to none, and Facebook Lead Ads can be an incredibly powerful tool to help build your email list. But are they right for you? Here are a few reasons they work well and are worth testing…and one reason you might want to focus lead generation efforts elsewhere.

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Facebook Lead Ads, Facebook Tips,

Top Tips For Testing Your Facebook Lead Ads

testing Facebook Lead Ads

Whether it’s your first or your fifteenth time running Facebook Lead Ads, your campaign can almost always benefit from testing and optimization. Even top-performing campaigns eventually become stale or oversaturate their audience. A few tweaks at various points can keep your Facebook Lead Ads running efficiently, providing you with high-quality leads to nurture and convert into customers.

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Ad Targeting, Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

How To Tell When It’s Time To Refresh Your Facebook Lead Ads

facebook lead ads relevance

It can take a few days to get up and running, but once those Facebook Lead Ads are at full steam, you should be seeing strong clicks to your Facebook lead form and lead completion rates. Hooray! You’re running a successful leads without landing pages campaign. But then, something happens. Slowly, your completion rate dips and over time you notice a distinct downward trend. This doesn’t mean your Facebook Lead Ad campaign is doomed. It just means it’s time to refresh all or part of the campaign.

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Ad Targeting, Advanced Lead Tactics,

5 Ways To Use Seasonality For Lead Generation

Facebook lead generation targeting

One of the best ways to make a lead generation ad stand out is to speak directly to the user. This can be achieved in varying ways, using site cues based on ad placement, retargeting off past browsing behavior and narrowly defined demographic targeting that allows you to make certain assumptions. But perhaps one of the easiest way to stand out is to be timely, using current events, holidays and seasons to your advantage.

Seasonal Offers

Not every industry or business will be able to operationalize this, but if there is any way to tie your lead generation offer into a holiday or current event, do it. Retailers have been doing this forever, capitalizing on all kinds of holidays as a reason to discount merchandise. Why shouldn’t you? Every day has a different random holiday to commemorate, and social media makes many of them far more well-known than ever before. You can also tie into news headlines (but be prepared to act fast!) or simple weather patterns, crafting “warm up” and “cool down” offers. Anything to make your lead generation ad seem timely for today.

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Facebook Lead Ads,

Are Your Facebook Lead Ads Working? Here’s How to Tell

facebook lead ads reporting

You’ve got your first Facebook Lead Ad campaign up and running. Creative looks good, call to action is strong and your offer is compelling. You’ve even added a concisely worded Context Card and pared back your lead form field to encourage quick submission. But are your Facebook Lead Ads working? Are they generating Facebook Leads for you? And furthermore, what’s the quality of those leads? Here are a few questions to answer in order to tell:

Are You Acquiring Facebook Leads?

Log into Facebook Ads Manager and take a look at your Facebook Lead Ad campaign. First and foremost, you want to see the sheer number of Facebook Leads you’ve gathered through your campaign. (We’ll get to cost and quality soon.) The Facebook Ads Manager Dashboard will quickly show you campaign metrics, including the number of leads submitted.

facebook lead ads reporting

Image credit: Facebook

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