A customized re-engagement campaign can boost your email deliverability and improve the effectivesness of your email list.
The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. ‘Tis the season to ramp up your efforts and convert those new leads into customers. But it’s also the perfect time to re-engage previous customers with a campaign to win back unsubscribers.
When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:
The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices. Now, nearly every cellphone transmits location data and provides the user with maps and hyper-local suggestions for food, entertainment, and more. Apps can use your device’s location in conjunction with a geofence to remind you that you’re due for a shopping trip, or that a new pizza shop just opened up. But it’s not just brick-and-mortar retailers that are benefitting. Your lead generation strategy should make use of geo-location data, too. Here’s how:
If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.
Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.
Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.
If you’re looking to build your email list, you’ve probably wondered if Facebook Lead Ads are right for you. It’s a tempting proposition: access to Facebook’s enormous network, coupled with their existing knowledge of users and access to their contact information. This makes it incredibly easy for a Facebook user to opt-in to your Facebook Lead Ads. The question is: at what cost?
Nearly everyone has a Facebook account these days, from pre-teens to grandparents. Each generation uses it a little differently, but there’s no denying it has tremendous influence in today’s digital world. Facebook’s ad targeting capabilities are second to none, and Facebook Lead Ads can be an incredibly powerful tool to help build your email list. But are they right for you? Here are a few reasons they work well and are worth testing…and one reason you might want to focus lead generation efforts elsewhere.
Whether it’s your first or your fifteenth time running Facebook Lead Ads, your campaign can almost always benefit from testing and optimization. Even top-performing campaigns eventually become stale or oversaturate their audience. A few tweaks at various points can keep your Facebook Lead Ads running efficiently, providing you with high-quality leads to nurture and convert into customers.