Landing pages have long been the gold standard of lead generation. Countless webinars, ebooks and tutorials are dedicated to helping marketers improve their landing pages in order to lower cost per lead while getting more high-quality leads that lead to conversions and customers. After all, lead generation itself is only half the battle: once you have their data, you still have to convert leads into customers.
But are landing pages really helping you achieve that goal? They may have early on, but dedicated landing pages created specifically for lead generation may not be the way to go for your next campaign. Here are a few reasons why: