Facebook Lead Ads offer in-platform lead generation with precise targeting and without landing pages.
Facebook Lead Ads offer in-platform lead generation with precise targeting and without landing pages.
Lead generation is an important part of any marketing strategy. But there are many different ways to run campaigns. One of the easiest, and often overlooked, is Facebook. Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products. Other marketers’ mistakes are your gain, as you can quickly generate leads at scale on a platform nearly everyone uses. Here are three reasons to try Facebook lead generation today.
Let’s face it: just about everyone has a Facebook account. Some may login more than they admit, but nearly everyone can be found browsing the social media site at some point. The connection to friends and family has given way to content, and users visit daily to consume the latest information. All of those scrolling fingers provide a large pool of potential leads.
That content consumption tells Facebook a lot about their users. What videos do they watch until the end? What articles will the comment on or send to a friend? How long are they reading a post? Each action gives them more knowledge about what users are looking for, whether it’s an overt shopping recommendation or a more passive life stage or milestone. All this information creates a very sophisticated targeting pool for advertisers.
Facebook knows a lot about its users. This is great for targeting, since they know what people are interested and engaged with. But they also have all of a user’s basic information, like name and email. This makes lead generation incredibly easy, as Facebook Lead Ads can pre-populate lead form fields with known information. This saves time for the user and makes it that much easier for them to click submit and join your email list.
Ready to get started? A free evaluation can set you on the right path for Facebook Lead Generation.
Facebook is clearly an advertising powerhouse. But does it deserve a spot in your marketing plan? There are three questions to ask yourself before you dive in.
When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:
Privacy and data security continue to be hot topics these days, and will be for some time. Websites around the world updated their terms in the wake of GDPR, and similar measures are set to follow in the coming years across the country. Facebook has faced its share of privacy concerns along the way, so it’s no surprise they updated their terms around the handling and utilization of customer data through Facebook Custom Audience targeting. Read on to see what it means for you, whether you use Facebook Custom Audiences for lead generation or lead nurturing.
In today’s increasingly connected world, privacy is a hot commodity. Personalization and customization have an alluring appeal to consumers, but tailored online experiences require a high level of personal information to work well. And with data breaches in the news almost daily, it can be hard for consumers to trust that the data they do share will be safeguarded. The good news for data-hungry marketers? Double opt-in advertising can help.
Whether you’ve been running a variety of Facebook ad types or are considering your first foray into Facebook, Lead Ads offer a compelling advertising opportunity. After all, just about everyone is on Facebook! Lead Ads are a little more complex to set up than other ad types, but they also offer many unique features you wouldn’t otherwise find on the site. Read on to learn four things about Facebook Lead Ads before you start your next campaign.
If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.
Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.
Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.