Browsing category

Facebook Tips

Facebook Tips,

Three Easy Ways to Boost Facebook Engagement

Facebook continues to be the 800 pound gorilla of social media. Everyone uses it (even if they don’t like to admit it). The site keeps adding features and content opportunities, each one geared towards gathering more data on users. And while users eat it up, scrolling, tapping and viewing for hours at a time, many brands see declining engagement as it becomes easier than ever to create content. Here are three ways you can keep eyeballs on your brand.

Post to Stories

Facebook loves to incentivize its new products, and Stories are it. Whether you cross-post from Instagram or keep it exclusive to Facebook, the site is known to reward consistent Story uploads with greater reach. Stories are easy to create, as users look for a natural, authentic and less produced or polished feel, so this is something you can start very easily and quickly.

Utilize Lookalike Targeting

Posting to Stories is a free, organic way to gain reach and engagement. If you are willing to invest a little bit of advertising spend, you can fast-track your engagement. First, create a custom audience of people who engage with your content already. Then create a lookalike audience of people like them. This will be your target audience. Finally, create an ad campaign with an engagement objective that targets this new lookalike. By optimizing to the engagement objective, with an audience highly likely to engage, you should see increased engagement quickly and efficiently. 

Run Lead Generation Ads

If you are ready to invest in paid advertising on Facebook, lead generation ads can really level up your engagement. They are very easy to setup, and the entire form field lives within Facebook itself. There is no need for users to click off to another site, and once they’ve joined your list, you can retarget on Facebook and in email. You should also see engagement rates rise, as people who joined your list are likely to be served more content immediately after joining and will also feel more of a connection to your brand, leading to more likes and comments.

Ready to get started? A free evaluation will set you up for success with lead generation ads on Facebook and beyond.

9no comment
Facebook Tips,

Why Facebook’s New Custom Audiences Terms Mean You Need Opt-In

facebook custom audiences data

Privacy and data security continue to be hot topics these days, and will be for some time. Websites around the world updated their terms in the wake of GDPR, and similar measures are set to follow in the coming years across the country. Facebook has faced its share of privacy concerns along the way, so it’s no surprise they updated their terms around the handling and utilization of customer data through Facebook Custom Audience targeting. Read on to see what it means for you, whether you use Facebook Custom Audiences for lead generation or lead nurturing.

0no comment
Ad Targeting, Facebook Lead Ads, Facebook Tips,

How to Use Facebook Custom Audiences to Generate Leads

facebook custom audiences

Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.

10no comment
Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips,

Advanced Tips for Facebook Lead Generation

facebook lead generation tips

There are a tremendous number of options available when building a Facebook lead generation campaign. The targeting capabilities, form builder and multiple media types are very powerful, but they can also be overwhelming when you’re first starting to capture leads without landing pages on Facebook. First-time Facebook lead generation campaigns may be a bit simpler. But as you gain experience with the platform, it can be beneficial to dig into the more advanced options available to you. Here are a few opportunities to boost your Facebook lead generation performance.

4no comment
Facebook Lead Ads, Facebook Tips,

5 Foolproof Facebook Lead Ad Headlines

facebook lead ad headlines

In some ways, landing pages are easier for copywriters to take on: there’s an endless page to be filled with copy. But does anyone read all that? Not really. As you embark on generating leads without landing pages, space is at a premium. Each word must be carefully selected to help move people through the funnel.

Headlines may be the trickiest part of any advertising campaign. Not too long…but not too short, either. One word won’t do, but a Facebook Lead Ad has limited space. You’ve only got 25-40 characters to play with. So every word has to count! Your headline should be straightforward and to the point. No superfluous, flowery language here! Make it succinct and direct with a clear Call To Action in the headline, as well as the CTA button.

5no comment
Facebook Lead Ads, Facebook Tips,

Top Tips For Testing Your Facebook Lead Ads

testing Facebook Lead Ads

Whether it’s your first or your fifteenth time running Facebook Lead Ads, your campaign can almost always benefit from testing and optimization. Even top-performing campaigns eventually become stale or oversaturate their audience. A few tweaks at various points can keep your Facebook Lead Ads running efficiently, providing you with high-quality leads to nurture and convert into customers.

3no comment
Facebook Lead Ads, Facebook Tips,

4 Tips For Creating a Facebook Lead Ad Video

facebook lead ad video

Video rules the web, and Facebook is no exception. In fact, Facebook is investing tons of resources into video products and capabilities, particularly around advertising. Videos attract more eyeballs and get more interaction from users than other types of content, whether it’s organic content or a paid video ad. A Facebook Lead Ad video will increase your leads in both quantity and quality. How? Not only will the video itself attract more potential leads, but the story you can tell in a video is more likely to fully and adequately explain your brand promise, improving your lead quality. Here are a few ways to make that Facebook Lead Ad video work harder for you.

6no comment
Ad Targeting, Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

How To Tell When It’s Time To Refresh Your Facebook Lead Ads

facebook lead ads relevance

It can take a few days to get up and running, but once those Facebook Lead Ads are at full steam, you should be seeing strong clicks to your Facebook lead form and lead completion rates. Hooray! You’re running a successful leads without landing pages campaign. But then, something happens. Slowly, your completion rate dips and over time you notice a distinct downward trend. This doesn’t mean your Facebook Lead Ad campaign is doomed. It just means it’s time to refresh all or part of the campaign.

8no comment