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Facebook Lead Ads,

4 Fast Facts About Facebook Lead Generation

facebook lead generation

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:

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Ad Targeting, Budget Optimization, Facebook Lead Ads, Lead Ad Creative, Opt-In Advertising,

What Facebook’s Newsfeed Updates Mean For Facebook Lead Ads

facebook lead ads newsfeed

If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.

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Ad Targeting, Facebook Lead Ads, Leads Without Landing Pages,

What To Do When You’re Fed Up With Facebook’s Cost Per Lead

Test Facebook Lead Ads

Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.

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Ad Targeting, Facebook Lead Ads, Facebook Tips,

How to Use Facebook Custom Audiences to Generate Leads

facebook custom audiences

Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.

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Facebook Lead Ads,

Are Facebook Lead Ads Right For You?

Test Facebook Lead Ads

If you’re looking to build your email list, you’ve probably wondered if Facebook Lead Ads are right for you. It’s a tempting proposition: access to Facebook’s enormous network, coupled with their existing knowledge of users and access to their contact information. This makes it incredibly easy for a Facebook user to opt-in to your Facebook Lead Ads. The question is: at what cost?

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Facebook Lead Ads,

3 Reasons to try Facebook Lead Ads…and 1 Reason Not To

Facebook lead ads

Nearly everyone has a Facebook account these days, from pre-teens to grandparents. Each generation uses it a little differently, but there’s no denying it has tremendous influence in today’s digital world. Facebook’s ad targeting capabilities are second to none, and Facebook Lead Ads can be an incredibly powerful tool to help build your email list. But are they right for you? Here are a few reasons they work well and are worth testing…and one reason you might want to focus lead generation efforts elsewhere.

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Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips,

Advanced Tips for Facebook Lead Generation

facebook lead generation tips

There are a tremendous number of options available when building a Facebook lead generation campaign. The targeting capabilities, form builder and multiple media types are very powerful, but they can also be overwhelming when you’re first starting to capture leads without landing pages on Facebook. First-time Facebook lead generation campaigns may be a bit simpler. But as you gain experience with the platform, it can be beneficial to dig into the more advanced options available to you. Here are a few opportunities to boost your Facebook lead generation performance.

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Facebook Lead Ads, Facebook Tips,

Top Tips For Testing Your Facebook Lead Ads

testing Facebook Lead Ads

Whether it’s your first or your fifteenth time running Facebook Lead Ads, your campaign can almost always benefit from testing and optimization. Even top-performing campaigns eventually become stale or oversaturate their audience. A few tweaks at various points can keep your Facebook Lead Ads running efficiently, providing you with high-quality leads to nurture and convert into customers.

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Ad Targeting,

One Quick Tip To Fast Track Your Facebook Lead Ad

facebook lead ads relevance

There are a lot of moving parts to a Facebook Lead Ad. From creative to call-to-action, form fields to friend-of-a-friend targeting, every aspect of your Facebook lead generation campaign is carefully crafted to work together for lowest cost per lead and highest lead quality. But what if your cost per lead is higher than you’d like? Or you’re struggling to convert these leads and need more qualified potential customers? There’s one quick fix that can drastically improve your Facebook lead generation efforts: retargeting.

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Facebook Lead Ads, Facebook Tips,

4 Tips For Creating a Facebook Lead Ad Video

facebook lead ad video

Video rules the web, and Facebook is no exception. In fact, Facebook is investing tons of resources into video products and capabilities, particularly around advertising. Videos attract more eyeballs and get more interaction from users than other types of content, whether it’s organic content or a paid video ad. A Facebook Lead Ad video will increase your leads in both quantity and quality. How? Not only will the video itself attract more potential leads, but the story you can tell in a video is more likely to fully and adequately explain your brand promise, improving your lead quality. Here are a few ways to make that Facebook Lead Ad video work harder for you.

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