Blog Archives

Advanced Lead Tactics, Email Marketing,

How To: Win Back Unsubscribers For The Holiday Shopping Season

win back unsubscribers this holiday

The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. ‘Tis the season to ramp up your efforts and convert those new leads into customers. But it’s also the perfect time to re-engage previous customers with a campaign to win back unsubscribers.

0no comment
Budget Optimization,

How To Lower Your CPL With A Win Back Campaign

resubscribe win back campaign

The old adage “it costs less to keep a customer than convert a new one” is still true today. But what about a former customer who has unsubscribed from your list? You might think it would take more time and money to resubscribe and resell to them than to an unknown user. After all, they actively opted out of your list at some point! Perhaps they have a reason to dislike you or no longer need your product? On the other hand, an unknown user has no history with you, and no pre-conceived ideas to block their path to purchase. It sounds reasonable, but we’ve actually seen that previously unsubscribed users are easier to resubscribe and often more likely to convert than a new lead. They’re easier to target, too. You just need a strategic win back campaign.

01 comment
Advanced Lead Tactics, Email Marketing, Opt-In Advertising,

Resubscribe Email Addresses With Opt-In Advertising

resubscribe email addresses

Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Perhaps they think they can simply search for content or offers online and haven’t seen the value of staying on your email list. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with. Or can you? With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list.

02 comments