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Lead Ad Creative

Lead Ad Creative,

3 Quick Ways To Nurture New Leads

nurture new leads

Your lead generation campaign is running at high gear, and you’re subscribing new leads left and right. Great! Now what’s next? You need a plan to nurture new leads. Without a lead nurturing strategy, those new leads are practically worthless. The ultimate goal is to turn those new leads into customers. An automated lead nurturing campaign is that easiest way to get there, and dynamic content offers true personalization. But that can be time consuming. The truth is, lead nurturing doesn’t have to be complex to be high-converting. Here are three quick ways to nurture new leads right away.

1. Nurture New Leads With a Triggered Email

As soon as a new lead signs up, send them an automated email with the basics of your business, and an offer. You can get fancy later, but right now you want to nurture new leads by helping them remember who you are and why they signed up.

2. Nurture New Leads With Retargeted Ads

Now that you’ve got their email address, you can nurture new leads through a targeted advertising campaign. Upload your new leads into your ad platform of choice and match their email addresses to allow for custom targeting across the web. Show them the same offer as your initial email as a friendly reminder to “buy now.”

3. Nurture New Leads Through Social Media

You can use these email addresses to create a Custom Audience on Facebook or Instagram and nurture new leads through targeted social posts, too. Social sites allow for more context around your offer and really lets your brand personality shine through. Costs can be a bit higher, so use these posts with your top targets in combination with email and other digital ads.

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Lead Ad Creative,

The Secret to Getting Users to Resubscribe to Your Email List

resubscribe to your email list

When you’re sitting on a growing unsubscribed email list, it can be tempting to want to send just one more email to try to win them back. But this is a bad idea, for a few reasons. It might annoy them, and it could even get you in big trouble for violating their privacy. After all, they opted out for a reason. What is that reason? It’s unlikely you know why they left, and that’s where a unique remarketing opportunity comes in. You can target these users, not through email, but through opt-in advertising designed to get them to resubscribe. Read on for the how and the why of a campaign to win back unsubscribers.

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Lead Ad Creative,

4 Key Lead Nurturing Emails You Need To Send

lead nurturing emails

All too often we hear a lot about lead generation, and not enough about lead nurturing. And while a strong focus on attracting quality leads is a good start, without lead nurturing those leads are almost worthless. Lead nurturing is the process by which leads are converted into customers, making it an essential part of any sales or lead generation process. Lead nurturing can take many forms, but the hardest working and most effective sales tool is typically a lead nurturing email series. The content may vary a bit by industry, but we’ve identified four key lead nurturing emails you need to send to start converting leads into sales.

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Lead Ad Creative, Opt-In Advertising,

How To Maintain Data Privacy While Building an Efficient Email List

opt-in advertising for lead generation

The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads? Opt-in advertising for lead generation. The key lies in encryption and the use of hashed data to build an efficient email list. It’s a win-win: you keep your customer data safe and secure, and in doing so, provide yourself with a method of lead generation that’s more efficient and cost-effective than anything else out there. Here’s how opt-in advertising for lead generation works:

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Ad Targeting, Budget Optimization, Facebook Lead Ads, Lead Ad Creative, Opt-In Advertising,

What Facebook’s Newsfeed Updates Mean For Facebook Lead Ads

facebook lead ads newsfeed

If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.

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Ad Targeting, Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

How To Tell When It’s Time To Refresh Your Facebook Lead Ads

facebook lead ads relevance

It can take a few days to get up and running, but once those Facebook Lead Ads are at full steam, you should be seeing strong clicks to your Facebook lead form and lead completion rates. Hooray! You’re running a successful leads without landing pages campaign. But then, something happens. Slowly, your completion rate dips and over time you notice a distinct downward trend. This doesn’t mean your Facebook Lead Ad campaign is doomed. It just means it’s time to refresh all or part of the campaign.

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Lead Ad Creative, Lead Nurturing, Leads Without Landing Pages,

4 Key Steps to Take Before Running a Lead Generation Campaign

Whether you’re gathering leads without landing pages or running a more traditional lead generation campaign, there’s some legwork to be done before you launch your actual lead generation ads. It can be tempting just to jump right in, especially when you can run a campaign to generate lead without setting up landing pages. Yes, fully integrated lead ad units save a lot of time and resources, but you’ll want to thoughtfully plan out your campaign for maximum efficiency and optimum cost per lead. Here are a few steps to take:

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Facebook Lead Ads, Lead Ad Creative,

A Slamdunk For One Facebook Lead Ad Campaign

facebook lead ad success

Facebook offers a wealth of creative and targeting options to help your brand reach the right people. But sometimes, all those options can feel overwhelming. And if you have a limited budget or are anxious to see results, you might not want to wait to test and re-test your own creative over and over again. That’s where Facebook Case Studies can come in to help guide your Facebook Lead Ad strategy before you get started.

These high-performing Facebook Lead Ad examples can take some of the guesswork out of your first Facebook Lead Ad campaign, but they’re no substitute for real data about your target audience and converted customers. Think of these examples as “cheat sheets” to get you up and running and gaining Facebook Leads quickly. As your campaigns generate more and more leads, take the time to run your own tests and finetune your Facebook Lead Ad creative and targeting. But first, let’s look at one example of a “slamdunk” in Facebook Lead Ad success.

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Facebook Lead Ads, Lead Ad Creative,

How To: Write The Perfect Facebook Lead Ad

Sample Facebook Lead Ad Creative

A Facebook Lead Ad can be a pretty powerful lead generation tool, when run effectively. But there are a lot of moving pieces in each Facebook Lead Ad Campaign. How can you be sure you’re optimizing for the highest quality leads and lowest cost per lead? The key is to break it down piece by piece and optimize step by step, continually testing along the way. To start, let’s tackle the Facebook Lead Ad itself: the creative.

Facebook Lead Ad Headline

As with any type of advertising, your Facebook Lead Ad headline needs to entice users to click. Highlight the key selling proposition of your company, or the main benefit of your lead generation offer. The Facebook Lead Ad headline is the largest text they’ll see but space is limited, particularly on mobile devices. Keep it to 40 characters or less. Think short, sweet and to-the-point. It’s OK to be direct and somewhat salesy here; your supporting copy and Context Card can tell more of the story, but your headline is what will convince users to read on and continue clicking.  Your headline is one of the easiest items to test and highly correlated to clicks, so be sure to test multiple headline variations of your Facebook Lead Ad.Sample Facebook Lead Ad Creative

Visual Media

Your headline and visual will do most of the heavy lifting in your Facebook Lead Ad; if a user isn’t interested in those they will quickly move on. A video will naturally attract more eyeballs in the crowded Newsfeed, so if you’ve got one, use it. Video not in the budget? You can create a moving slideshow right within Facebook to still include motion in your Facebook Lead Ad. In some cases a carousel of static images may be preferred; just make sure there’s no text in the image and that you elect to have Facebook show the top-performing graphic first. The visual creative is not quite as easy to swap in and out as a headline, but it is the most powerful part of your ad, so experiment with a variety of ad formats, media types and visual look and feels to find the one that works for your business.

Post Text

Once your catchy headline and compelling visuals have drawn in users, your Facebook Lead Ad copy comes into play. If they’ve read this far, you can do a little more storytelling here or expand on the key features of your offer, product or service. But keep it short! Think of this as the caption for a Facebook post. Aim for a maximum of 130 characters; 90 is even better as it presents best for mobile viewing. (And Facebook Lead Ads are extremely powerful on mobile, where users are less likely to browse away from Facebook.) This is the most complex part of the ad to test, so you may want to save it for after you’ve optimized all your other Facebook Lead Ad components.

Call-To-Action Button

The final piece of your Facebook Lead Ad is the CTA button. Facebook has pre-selected a set of Call-To-Action buttons for use with a Facebook Lead Ad: Apply Now; Get Quote; Download; Learn More; Sign Up; and Subscribe. Your business may more closely lend itself to one over others, but test different CTAs to see what works. Again, these are very easy to swap but can have a large impact without a lot of overhead.

While you’re testing, keep in mind that there is no one right answer for any piece of your ad. Each one interacts with the next, and the right combination for once audience may be very different than another target. Got your Facebook Lead Ad in a good spot? Then it’s time to improve your Context Card and Lead Form.

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Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

Why Your Facebook Lead Ad Needs A Video

Facebook Lead Ad Newsfeed Video

According to Facebook, people watch over 100 million hours of video every day on the site.  And with 1.23 billion active users, that’s pretty powerful stuff. Facebook is investing a significant portion of their resources to video, adding new audio features, livestreaming and more. These developments come with new measurement tools as well. It’s clear Facebook is all about video. But does that mean marketers need to be, too? And why does that matter for a Facebook Lead Ad? Read on to find out.

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