Blog Archives

Lead Nurturing,

5 Easy Steps to Improve Your Lead Nurturing Efforts

lead nurturing

Effective inbound marketing can draw customers to your brand and get them interested, but you are leaving a lot of sales on the table if you are not putting any effort into lead nurturing. Only about 4% of consumers are ready to buy the first time they encounter your brand.

With lead nurturing, you can move people in the other 96% through your marketing funnel and get them closer to becoming a paying customer. Incorporating lead generation into your email strategy is an effective way to increase your chances of success. While email best practices, like using a verified email list and tracking key metrics, remain important, the following are a few additional ways to improve your lead nurturing efforts.

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Opt-In Advertising,

Get a Jumpstart On Cyber Monday With An Opt-In Campaign

cyber monday opt-in campaign

The shoppers are coming. Is your email list ready? There’s still time to build a broader database and increase the leads you can market to. The internet is flooded with online shoppers and holiday planners browsing bargains, recipes and more this time of year. Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing.

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Opt-In Advertising,

4 Frightful Lead Generation Stories To Spook You This Halloween

halloween lead generation

Lead generation can be downright scary, if you make some of these mistakes. Read on for cautionary tales to scare you this Halloween. And whatever you do…don’t turn off the opt-in!

Landing Page Labyrinth

On a dark and stormy night, a skeleton salesman set out to create a lead generation campaign. He built a complex landing page designed to obtain all the information he needed to build the perfect skeleton exactly to his client’s specifications. The form was long and detailed, including fill-in answers, drop-downs and radio buttons. Multiple buttons and clicks were required to advance and submit the final form. He cackled as he launched the lead generation campaign and sat back to watch the thunder and lightning roar outside.

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Advanced Lead Tactics, Email Marketing, Opt-In Advertising,

How To Develop A Marketing Strategy For An Unsubscribed Email List

unsubscribed email list

You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch? You can’t email someone who already opted out of your list. So you’re going to need to reach them another way. But once you do, your email marketing strategy will be working twice as hard for you.

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Budget Optimization,

How To Lower Your CPL With A Win Back Campaign

resubscribe win back campaign

The old adage “it costs less to keep a customer than convert a new one” is still true today. But what about a former customer who has unsubscribed from your list? You might think it would take more time and money to resubscribe and resell to them than to an unknown user. After all, they actively opted out of your list at some point! Perhaps they have a reason to dislike you or no longer need your product? On the other hand, an unknown user has no history with you, and no pre-conceived ideas to block their path to purchase. It sounds reasonable, but we’ve actually seen that previously unsubscribed users are easier to resubscribe and often more likely to convert than a new lead. They’re easier to target, too. You just need a strategic win back campaign.

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Lead Nurturing,

Why You Need to Consider Your Lead Nurturing CPL

lead nurturing CPL

Ask any marketer running a lead generation campaign and they will probably agree that lowering Cost Per Lead, or CPL, is always on their mind. For some it’s the ultimate goal, while others may consider it secondary to quality leads and recognize that some leads simply cost more. Still, no one wants to pay more when they can get the same leads for less. How low your CPL can be is based on a variety of factors, including industry, size of desired audience, and targeting methodology. But many look at CPL as strictly a measurement of the cost to acquire leads, and nothing else. This can provide an incomplete picture of your lead generation efforts and prevent you from fully optimizing your campaign. To truly measure actual cost per lead, you need to develop a lead nurturing CPL that measures past acquisition and tracks performance.

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Lead Nurturing,

3 Reasons Why An Email Marketing Plan Is Your Most Valuable Lead Nurturing Tactic

opt-in advertising to build email list

Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends. Underestimating the power and potential of email marketing is a huge mistake that could cost you dearly. We’ve identified three ways that an email marketing plan can be one of your most valuable assets, and the single biggest factor in lead nurturing.

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Lead Nurturing,

An Effective Lead Nurturing Guide to Boost Conversions

lead nurturing

Lead generation is an incredibly important part of any marketing strategy. Finding and converting new customers is the key to growing your business, no matter the industry. Yes, it typically costs less to keep and upsell existing customers, but there are only so many ways to create repeat purchases, particularly in longer lead time verticals. That’s why it’s so important to keep your pipeline full of new leads.lead nurturing

But a lead is only that: a lead. They have shown to be interested in what you have to offer, but until they make a purchase they are costing you money, not making it. That’s where lead nurturing comes in. Lead nurturing is the process of moving these leads through the funnel, converting them into customers through a systematic marketing program that quickly weeds out any unqualified leads and focuses on getting qualified leads to purchase your product or service.

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Lead Nurturing,

The One Thing You Can Do To Improve Your Lead Nurturing Immediately

lead nurturing personalization

Lead generation is an important piece of many marketing strategies. But without lead nurturing, those leads can never reach their full potential as loyal customers. Even the most qualified leads are only as good as the lead nurturing efforts that lead them through the sales funnel and convert them into happy, paying customers who spread referrals and make repeat purchases. Hopefully you already have a lead nurturing plan in place, but it can always be improved. And the single biggest improvement often comes from personalization.

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Lead Nurturing,

5 Lead Nurturing Tips You Need To Know Now

lead nurturing

Congratulations! Your lead generation efforts have helped you build a solid email list. But that’s just the beginning. Now you’ve got to turn those leads into actual customers. How? Through effective lead nurturing. Often called a drip campaign, this schedule of triggered emails is designed to pull your leads through the funnel, driving conversions and sending them into the next cycle of repeat customers. Ready to get going? Here are five fast facts about lead nurturing you need to know NOW.

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