Blog Archives

Lead Nurturing,

6 Next-Level Lead Nurturing Tips

lead nurturing email tips

A lot of emphasis is placed on the gathering portion of a lead generation campaign. But this is only the initial phase, and a very small portion of the overall campaign. Yes, your quantity and quality of leads matters. But it’s what you do with them after you’ve gathered them that counts! Whether you’ve acquired leads from Facebook Lead Ads, co-registration, customer referrals or other lead sources, once they’re yours, they’re yours. And it’s time for the lead nurturing to begin. Here are six tips to take your lead nurturing to the next level.

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Opt-In Advertising,

Single vs. Double Opt-In Advertising: What’s The Difference?

opt-in advertising

Opt-in advertising allows users to quickly join your email list, or “opt-in” to email marketing from you. It’s a great way to build a lead funnel. And the best part is you can gather leads without landing pages using either single or double opt-in advertising. Ad units display on the websites your potential customers are already browsing and allow them to submit their email address, phone number or other contact information right within the ad. They don’t have to navigate away from the site they wanted to view, so you’re not paying for costly web traffic or landing page development.

opt-in advertising

You specify the form fields available to the user to provide contact information, choosing what’s most important for your lead generation campaign. You can also choose single opt-in, where their email is subscribed immediately, or double opt-in, where an initial confirmation email ensures they meant to sign up and safeguards the quality of your list. So which is right for you? Read on to find out!

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Budget Optimization, Leads Without Landing Pages,

New Lead Sources Worth Exploring

When you think about lead generation, the first thing that comes to mind is probably a campaign-specific landing page. For years this was the standard: marketers used lead generation ads to drive paid traffic to a custom landing page on their site, where they could introduce the business, explain the offer and gather customer information. And it worked—for awhile. But a rapidly growing internet meant more websites competing for traffic. Keywords gre more competitive and increasingly expensive. The need for generating leads without landing pages is obvious, but how do you go about it? Here are a few ways to generate leads without landing pages.

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Lead Nurturing,

How Soon Should You Start Lead Nurturing?

lead nurturing email timeline

Now that you’ve started generating leads without landing pages, the next step is to nurture those leads into converting customers. You started with a desired target audience, then showed them some basic branding ads. That narrowed your audience down to allow for efficient lead ads. Now you’ve collected contact information of those who meet your customer criteria and were interested enough in your ads to offer up their email address—or maybe more. But the battle isn’t quite over. You have a more personalized way to reach them, but you still have to close the deal. That’s where lead nurturing comes in.

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Lead Nurturing,

Top 10 Lead Nurturing Email Subject Lines

lead nurturing email subject lines

Lead nurturing email subject lines have long been a struggle for marketers. They’re the first thing a customer or potential customer sees, and the biggest reason they click to open your email, or send it to the trash without even reading your content or seeing an offer. They are vulnerable to screen size, truncating or cutting off at varying points depending on where and how you read your email. Tricky characters or emoji can render differently, altering your message.

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Lead Nurturing, Leads Without Landing Pages,

6 Quick Tips for Lead Nurturing

sales growth from lead nurturing

Whether you’re running a traditional lead generation campaign or testing how to collect leads without landing pages, the end result is the same: you’ve got a lot of leads to follow up on! Remember, lead generation is only half the battle, and then lead nurturing comes into play.These leads have expressed interest, but they’re not your customers—yet. But you can convert them into paying customers quickly with the following lead nurturing tips.

1. Follow Up Fast

Ideally your new leads are immediately receiving an email. This requires linking your CRM to your lead generation campaign, whether it’s on Facebook or other websites. Can’t make that work right now? Include a confirmation screen in your ad and send the initial email to leads as soon as possible to start the lead nurturing process. Within 48 hours is best, and try not to go longer than a week. You don’t want your shiny new leads to forget about you!

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