As third party data becomes harder to come by, first party data becomes more important. It’s time to build up your email database now to ensure a robust first party data strategy for the future.
In today’s increasingly connected world, privacy is a hot commodity. Personalization and customization have an alluring appeal to consumers, but tailored online experiences require a high level of personal information to work well. And with data breaches in the news almost daily, it can be hard for consumers to trust that the data they do share will be safeguarded. The good news for data-hungry marketers? Double opt-in advertising can help.