Blog Archives

Opt-In Advertising,

How Double Opt-In Reduces Cost Per Lead

double opt-in

As a consumer interacts with a brand online, they are faced with a number of places and ways to join their email list. Some may overtly opt-in through a subscribe button on site; others complete a transaction and enter a separate database. Still more may take advantage of co-registration, where they join one list and are given the opportunity to quickly sign on with other like-minded companies. But should all these emails be treated the same way? Some imply more permission than others.

Marketers can reduce confusion and weed out any less-than-qualified prospects by using double opt-in. This requires the consumer to confirm they wish to join the email list by clicking an initial opt-in email. Now that they’ve subscribed and confirmed, they are much more likely to continue to open emails and convert. This extra step takes a little more time, but can go along way to reducing cost per lead, and cost to conversion.

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Email Marketing,

Want To Grow Your Email List? Focus Your Media

grow your email list

While it can sound counter-intuitive at first, to really grow your email list you need to focus on your immediate goals and not your long-term strategy. What does that mean? Your long-term aim is obviously to acquire customers and get conversions. But the short-term is to grow your email list. Then you can use that database of warm leads to really kick your sales strategy into high gear.

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Lead Nurturing,

Top 10 Lead Nurturing Email Subject Lines

lead nurturing email subject lines

Lead nurturing email subject lines have long been a struggle for marketers. They’re the first thing a customer or potential customer sees, and the biggest reason they click to open your email, or send it to the trash without even reading your content or seeing an offer. They are vulnerable to screen size, truncating or cutting off at varying points depending on where and how you read your email. Tricky characters or emoji can render differently, altering your message.

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