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How To: Use Your Unsubscribed Email List

Email marketing is a powerful tool. Your email database is owned by you, and while you rely on an Email Service Provider to deliver the email, it’s much less risky than being left to the whims of social media platforms. The only potential downside is that it can take time to build your list, and once someone unsubscribes, they are lost forever. Or are they?

No, you cannot email your unsubscriber list. They have opted out, so all inbox action is off-limits. But what you can do is retarget them outside of the email inbox and try to entice them to opt-in again. We specialize in this type of advertising, which uses anonymized or hashed data to securely search for just those email addresses provided. In this case, it’s an unsubscribed list of emails. When a user on this list is confirmed, we can target them with a co-registration ad that makes it easy to subscribe to your email list right then and there.

The old saying that “it’s easier to keep a customer than to create a new one” applies here. These unsubscribers are familiar with you and easier to convert than someone brand new. Plus, you only pay for those confirmed opt-ins, making it a highly cost-effective way to keep your list engaged.

Ready to get started? A free evaluation will set you up for success in targeting both new and returning subscribers to help build your email database.

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