Blog Archives

Facebook Lead Ads, Facebook Tips,

5 Foolproof Facebook Lead Ad Headlines

facebook lead ad headlines

In some ways, landing pages are easier for copywriters to take on: there’s an endless page to be filled with copy. But does anyone read all that? Not really. As you embark on generating leads without landing pages, space is at a premium. Each word must be carefully selected to help move people through the funnel.

Headlines may be the trickiest part of any advertising campaign. Not too long…but not too short, either. One word won’t do, but a Facebook Lead Ad has limited space. You’ve only got 25-40 characters to play with. So every word has to count! Your headline should be straightforward and to the point. No superfluous, flowery language here! Make it succinct and direct with a clear Call To Action in the headline, as well as the CTA button.

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Facebook Lead Ads, Facebook Tips,

Top Tips For Testing Your Facebook Lead Ads

testing Facebook Lead Ads

Whether it’s your first or your fifteenth time running Facebook Lead Ads, your campaign can almost always benefit from testing and optimization. Even top-performing campaigns eventually become stale or oversaturate their audience. A few tweaks at various points can keep your Facebook Lead Ads running efficiently, providing you with high-quality leads to nurture and convert into customers.

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Facebook Lead Ads, Facebook Tips,

4 Tips For Creating a Facebook Lead Ad Video

facebook lead ad video

Video rules the web, and Facebook is no exception. In fact, Facebook is investing tons of resources into video products and capabilities, particularly around advertising. Videos attract more eyeballs and get more interaction from users than other types of content, whether it’s organic content or a paid video ad. A Facebook Lead Ad video will increase your leads in both quantity and quality. How? Not only will the video itself attract more potential leads, but the story you can tell in a video is more likely to fully and adequately explain your brand promise, improving your lead quality. Here are a few ways to make that Facebook Lead Ad video work harder for you.

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Ad Targeting, Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

How To Tell When It’s Time To Refresh Your Facebook Lead Ads

facebook lead ads relevance

It can take a few days to get up and running, but once those Facebook Lead Ads are at full steam, you should be seeing strong clicks to your Facebook lead form and lead completion rates. Hooray! You’re running a successful leads without landing pages campaign. But then, something happens. Slowly, your completion rate dips and over time you notice a distinct downward trend. This doesn’t mean your Facebook Lead Ad campaign is doomed. It just means it’s time to refresh all or part of the campaign.

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Facebook Lead Ads, Facebook Tips,

3 Facebook Features For Lead Generation

Facebook offers a wealth of data and services to advertisers. As they continue to add new features for users, advertisers benefit too. Their latest advances attempt to connect the online and offline experience to improve conversion rate and customer value, which can have a big impact on your Facebook lead generation efforts.

Offline Conversion Metrics for Facebook Lead Ads

Facebook realized that not every step of the conversion path happens on Facebook, or sometimes even online. In an effort to help advertisers more accurately track the true effectiveness of their Facebook Lead Ads, they’re launching an Offline Conversion solution that allows them to combine known customer data with Facebook behavior and offline actions. Advertisers upload the results of their lead campaigns or integrate their CRM in order to access more valuable results data and improve the effectiveness of their ads.

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Facebook Lead Ads, Lead Ad Creative,

A Slamdunk For One Facebook Lead Ad Campaign

facebook lead ad success

Facebook offers a wealth of creative and targeting options to help your brand reach the right people. But sometimes, all those options can feel overwhelming. And if you have a limited budget or are anxious to see results, you might not want to wait to test and re-test your own creative over and over again. That’s where Facebook Case Studies can come in to help guide your Facebook Lead Ad strategy before you get started.

These high-performing Facebook Lead Ad examples can take some of the guesswork out of your first Facebook Lead Ad campaign, but they’re no substitute for real data about your target audience and converted customers. Think of these examples as “cheat sheets” to get you up and running and gaining Facebook Leads quickly. As your campaigns generate more and more leads, take the time to run your own tests and finetune your Facebook Lead Ad creative and targeting. But first, let’s look at one example of a “slamdunk” in Facebook Lead Ad success.

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Facebook Lead Ads,

Are Your Facebook Lead Ads Working? Here’s How to Tell

facebook lead ads reporting

You’ve got your first Facebook Lead Ad campaign up and running. Creative looks good, call to action is strong and your offer is compelling. You’ve even added a concisely worded Context Card and pared back your lead form field to encourage quick submission. But are your Facebook Lead Ads working? Are they generating Facebook Leads for you? And furthermore, what’s the quality of those leads? Here are a few questions to answer in order to tell:

Are You Acquiring Facebook Leads?

Log into Facebook Ads Manager and take a look at your Facebook Lead Ad campaign. First and foremost, you want to see the sheer number of Facebook Leads you’ve gathered through your campaign. (We’ll get to cost and quality soon.) The Facebook Ads Manager Dashboard will quickly show you campaign metrics, including the number of leads submitted.

facebook lead ads reporting

Image credit: Facebook

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Facebook Lead Ads, Lead Ad Creative,

How To: Write The Perfect Facebook Lead Ad

Sample Facebook Lead Ad Creative

A Facebook Lead Ad can be a pretty powerful lead generation tool, when run effectively. But there are a lot of moving pieces in each Facebook Lead Ad Campaign. How can you be sure you’re optimizing for the highest quality leads and lowest cost per lead? The key is to break it down piece by piece and optimize step by step, continually testing along the way. To start, let’s tackle the Facebook Lead Ad itself: the creative.

Facebook Lead Ad Headline

As with any type of advertising, your Facebook Lead Ad headline needs to entice users to click. Highlight the key selling proposition of your company, or the main benefit of your lead generation offer. The Facebook Lead Ad headline is the largest text they’ll see but space is limited, particularly on mobile devices. Keep it to 40 characters or less. Think short, sweet and to-the-point. It’s OK to be direct and somewhat salesy here; your supporting copy and Context Card can tell more of the story, but your headline is what will convince users to read on and continue clicking.  Your headline is one of the easiest items to test and highly correlated to clicks, so be sure to test multiple headline variations of your Facebook Lead Ad.Sample Facebook Lead Ad Creative

Visual Media

Your headline and visual will do most of the heavy lifting in your Facebook Lead Ad; if a user isn’t interested in those they will quickly move on. A video will naturally attract more eyeballs in the crowded Newsfeed, so if you’ve got one, use it. Video not in the budget? You can create a moving slideshow right within Facebook to still include motion in your Facebook Lead Ad. In some cases a carousel of static images may be preferred; just make sure there’s no text in the image and that you elect to have Facebook show the top-performing graphic first. The visual creative is not quite as easy to swap in and out as a headline, but it is the most powerful part of your ad, so experiment with a variety of ad formats, media types and visual look and feels to find the one that works for your business.

Post Text

Once your catchy headline and compelling visuals have drawn in users, your Facebook Lead Ad copy comes into play. If they’ve read this far, you can do a little more storytelling here or expand on the key features of your offer, product or service. But keep it short! Think of this as the caption for a Facebook post. Aim for a maximum of 130 characters; 90 is even better as it presents best for mobile viewing. (And Facebook Lead Ads are extremely powerful on mobile, where users are less likely to browse away from Facebook.) This is the most complex part of the ad to test, so you may want to save it for after you’ve optimized all your other Facebook Lead Ad components.

Call-To-Action Button

The final piece of your Facebook Lead Ad is the CTA button. Facebook has pre-selected a set of Call-To-Action buttons for use with a Facebook Lead Ad: Apply Now; Get Quote; Download; Learn More; Sign Up; and Subscribe. Your business may more closely lend itself to one over others, but test different CTAs to see what works. Again, these are very easy to swap but can have a large impact without a lot of overhead.

While you’re testing, keep in mind that there is no one right answer for any piece of your ad. Each one interacts with the next, and the right combination for once audience may be very different than another target. Got your Facebook Lead Ad in a good spot? Then it’s time to improve your Context Card and Lead Form.

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Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips, How To Guides,

How To: Split Test Your Facebook Lead Ads

Facebook lead ad split test

One of the key components of Facebook Lead Ad optimization is split testing. Also known as an A/B test, split testing entails splitting an audience into two random segments and showing them creative that differs in one key way. This can be your Facebook Lead Ad copy, imagery, offer, CTA or any other element of your ad. The key is to test one item at a time, keeping all the rest the same, in order to find the variable that works best.

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Facebook Lead Ads, Landing Pages, Leads Without Landing Pages,

4 Reasons To Skip The Lead Generation Landing Page

Why you don't need a lead generation landing page

For years a landing page was the gold standard in online ad destinations, particularly for lead generation. For some a lead generation landing page was simply a destination url, an existing page already part of their site navigation and merely assigned as the designated landing page for an ad without any changes or optimization based on the campaign. But many marketers would spend countless resources crafting unique landing pages for each campaign, and sometimes for each piece of creative in that campaign. What started as a way to more easily track and convert customers could quickly become unmanageable. We’ve all been there. And you know what we say? Skip the landing page! Here’s why:

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