To stay top of mind, and top of inbox, you’ve got to keep your audience engaged. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising.
To stay top of mind, and top of inbox, you’ve got to keep your audience engaged. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising.
Opt-in advertising allows you to reach unsubscribed or inactive email users in a different way and get them back on your email list so you can resume marketing efforts immediately.
Learn the steps you can take to activate your email list and improve email engagement through opt-in advertising.
A winback campaign is a great way to grow your list by re-engaging and resubscribing highly qualified users by getting them to interact with you as soon as possible in order to combat a decline in list quality.
The old adage “it costs less to keep a customer than convert a new one” is still true today. But what about a former customer who has unsubscribed from your list? You might think it would take more time and money to resubscribe and resell to them than to an unknown user. After all, they actively opted out of your list at some point! Perhaps they have a reason to dislike you or no longer need your product? On the other hand, an unknown user has no history with you, and no pre-conceived ideas to block their path to purchase. It sounds reasonable, but we’ve actually seen that previously unsubscribed users are easier to resubscribe and often more likely to convert than a new lead. They’re easier to target, too. You just need a strategic win back campaign.