Blog Archives

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:

Facebook Lead Ads, Opt-In Advertising,

What To Do If Facebook Lead Ads Aren’t Right For You

May 9, 2018 / By Opt-Intelligence

Facebook Lead Ads sound like the holy grail of opt-in advertising: they’re completely self-contained ad units available on one of the most widely used websites. They even have existing user data to prefill form field, making it incredibly easy for a user to opt-in and move on. This should keep CPLs low and sign-ups high, but that’s not always the case with Facebook Lead Ads. If you’ve found the lead quality on Facebook to be low, or the cost per lead high, there are other opt-in advertising alternatives that can provide quality leads at scale.

Ad Targeting, Budget Optimization, Facebook Lead Ads, Lead Ad Creative, Opt-In Advertising,

What Facebook’s Newsfeed Updates Mean For Facebook Lead Ads

February 7, 2018 / By Opt-Intelligence

If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.

Ad Targeting, Facebook Lead Ads, Leads Without Landing Pages,

What To Do When You’re Fed Up With Facebook’s Cost Per Lead

December 13, 2017 / By Opt-Intelligence

Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.

Ad Targeting, Facebook Lead Ads, Facebook Tips,

How to Use Facebook Custom Audiences to Generate Leads

October 19, 2017 / By Opt-Intelligence

Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.

Facebook Lead Ads,

Are Facebook Lead Ads Right For You?

September 27, 2017 / By Opt-Intelligence

If you’re looking to build your email list, you’ve probably wondered if Facebook Lead Ads are right for you. It’s a tempting proposition: access to Facebook’s enormous network, coupled with their existing knowledge of users and access to their contact information. This makes it incredibly easy for a Facebook user to opt-in to your Facebook Lead Ads. The question is: at what cost?

Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips,

Advanced Tips for Facebook Lead Generation

July 27, 2017 / By Opt-Intelligence

There are a tremendous number of options available when building a Facebook lead generation campaign. The targeting capabilities, form builder and multiple media types are very powerful, but they can also be overwhelming when you’re first starting to capture leads without landing pages on Facebook. First-time Facebook lead generation campaigns may be a bit simpler. But as you gain experience with the platform, it can be beneficial to dig into the more advanced options available to you. Here are a few opportunities to boost your Facebook lead generation performance.

Facebook Lead Ads, Facebook Tips,

5 Foolproof Facebook Lead Ad Headlines

July 13, 2017 / By Opt-Intelligence

In some ways, landing pages are easier for copywriters to take on: there’s an endless page to be filled with copy. But does anyone read all that? Not really. As you embark on generating leads without landing pages, space is at a premium. Each word must be carefully selected to help move people through the funnel.

Headlines may be the trickiest part of any advertising campaign. Not too long…but not too short, either. One word won’t do, but a Facebook Lead Ad has limited space. You’ve only got 25-40 characters to play with. So every word has to count! Your headline should be straightforward and to the point. No superfluous, flowery language here! Make it succinct and direct with a clear Call To Action in the headline, as well as the CTA button.

Facebook Lead Ads, Facebook Tips,

Top Tips For Testing Your Facebook Lead Ads

July 5, 2017 / By Opt-Intelligence

Whether it’s your first or your fifteenth time running Facebook Lead Ads, your campaign can almost always benefit from testing and optimization. Even top-performing campaigns eventually become stale or oversaturate their audience. A few tweaks at various points can keep your Facebook Lead Ads running efficiently, providing you with high-quality leads to nurture and convert into customers.