For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website. And while the creation of new lead generation landing pages could be labor intensive at times, there was no other way to reliably build an email database. Enter opt-in advertising, an off-site method of generating leads without landing pages through trusted third-party sites. Still using landing pages for lead generation? You’re not alone. Read on for the pros and cons of dedicated lead generation landing pages, and see if opt-in advertising could be right for you.