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Leads Without Landing Pages

Landing Pages, Leads Without Landing Pages, Opt-In Advertising,

Do You Know Where Your Leads Are Coming From?

lead generation sources

The traditional lead generation method can leave a lot to be desired. All too often we see the bulk of a lead generation budget being blown on wasted website traffic. The idea is that a visit to your site is worth more than an email address gathered off-site. But in fact, we’ve proven the reverse to be true time and time again. Think you know where your leads are coming from? Here are a few likely sources.

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Leads Without Landing Pages,

New Year’s Resolutions For Lead Generation

lead generation resolutions

A new year represents a fresh start. It’s a time when many make resolutions to eat right, exercise more or make another promise towards self improvement. And while it’s also the start of a new year for businesses, many carry on as usual. Don’t be satisfied with the status quo. As you plan 2018 strategies and budgets, make these lead generation resolutions and see your KPIs improve next year. Happy New Year!

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Ad Targeting, Facebook Lead Ads, Leads Without Landing Pages,

What To Do When You’re Fed Up With Facebook’s Cost Per Lead

Test Facebook Lead Ads

Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.

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Leads Without Landing Pages,

Website Traffic Is Useless

website traffic for lead generation

Website traffic is useless. There. We said it. Disagree? That’s OK. It can be hard to accept at first, but not all hope is lost. You see, there is still a very important purpose for your website: conversions. But when it comes to wesbite traffic for lead generation, loads of web traffic is not beneficial and can waste a ton of time and money. In a word? Useless. Which is why you need to invest in generating leads without landing pages.

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Leads Without Landing Pages,

How To: Generate Leads Without Landing Pages

interactive lead form ad

A lead generation campaign has long gone hand in hand with a landing page. But the rising cost of web traffic and time-consuming process of landing page creation has led many marketers to look for more cost-effective ways to generate leads without landing pages. The good news? It’s entirely possible to generate leads without landing pages. In fact, there’s more than one way to do it! Everything can be handled off-site, eliminating the need for costly landing page design and development. You target your customers on the sites they already visit, saving time and money while also increasing your leads. Sound too good to be true? It’s not. Read on to learn how you can generate leads without landing pages.

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Budget Optimization, Leads Without Landing Pages,

New Lead Sources Worth Exploring

When you think about lead generation, the first thing that comes to mind is probably a campaign-specific landing page. For years this was the standard: marketers used lead generation ads to drive paid traffic to a custom landing page on their site, where they could introduce the business, explain the offer and gather customer information. And it worked—for awhile. But a rapidly growing internet meant more websites competing for traffic. Keywords gre more competitive and increasingly expensive. The need for generating leads without landing pages is obvious, but how do you go about it? Here are a few ways to generate leads without landing pages.

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Budget Optimization, Leads Without Landing Pages,

How To Combat The Rising Cost of Web Traffic

cost of web traffic

For years, all online advertising was designed to lead potential customers to your website. Lead ads were no exception, often favoring a unique addition to your website for each campaign: a landing page. These landing pages were designed specifically to fit the messaging, targeting and creative of each campaign. And they worked! Search engines were happy, potential customers were converting, and websites were booming. But nothing lasts forever, and the cost of web traffic has slowly climbed higher, diminishing returns in a crowded marketplace when it comes to lead generation.

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Leads Without Landing Pages,

The Top 3 Types of Lead Generation Offers

lead generation offers

No matter where your lead ads are running, every campaign needs lead generation offers. You’re asking users for personal contact information: email address at a minimum, and sometimes more, depending on your business model or service cost. Most people won’t provide their details without feeling like there is an immediate and tangible benefit to them. And if you’re gathering leads without landing pages, they may not even be on your site when they submit their information. Which means that a compelling call-to-action and strong incentive to click “submit” are key.

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How To Guides, Leads Without Landing Pages,

How To: Build a Lead Generation Funnel Without Landing Pages

Online lead generation used to include a complicated web of offers, ads, landing pages, and tracking codes. This scared away many businesses who could seriously benefit from lead generation. Luckily, we’ve since entered the era of leads without landing pages. This cuts the number of pieces in your lead generation campaign by half, saving you time, money and headache as you build a lead generation funnel. The key is to keep it simple by using the 3 Rs of lead generation without landing pages.

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