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Budget Optimization

Budget Optimization, Leads Without Landing Pages,

New Lead Sources Worth Exploring

When you think about lead generation, the first thing that comes to mind is probably a campaign-specific landing page. For years this was the standard: marketers used lead generation ads to drive paid traffic to a custom landing page on their site, where they could introduce the business, explain the offer and gather customer information. And it worked—for awhile. But a rapidly growing internet meant more websites competing for traffic. Keywords gre more competitive and increasingly expensive. The need for generating leads without landing pages is obvious, but how do you go about it? Here are a few ways to generate leads without landing pages.

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Budget Optimization, Leads Without Landing Pages,

How To Combat The Rising Cost of Web Traffic

cost of web traffic

For years, all online advertising was designed to lead potential customers to your website. Lead ads were no exception, often favoring a unique addition to your website for each campaign: a landing page. These landing pages were designed specifically to fit the messaging, targeting and creative of each campaign. And they worked! Search engines were happy, potential customers were converting, and websites were booming. But nothing lasts forever, and the cost of web traffic has slowly climbed higher, diminishing returns in a crowded marketplace when it comes to lead generation.

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Budget Optimization, How To Guides,

How To: Set a Facebook Lead Advertising Budget

Facebook lead advertising reach

Facebook Lead Advertising allows you to generate leads completely on Facebook. Their targeting capabilities are second to none, and their Lead Ad placement doesn’t require a user to click out of the Newsfeed. In fact, Facebook even pre-populates the Lead Form with the user’s supplied profile information. This makes users much more likely to provide their valuable personal data to you. Everything is handled right on Facebook, so there is no landing page to create. Sound like an effective and efficient lead generation strategy? It is! So let’s set a budget and get to work.

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Ad Targeting, Budget Optimization, Facebook Lead Ads, Facebook Tips,

3 Ways Facebook Lead Advertising Saves You Money

Facebook lead generation targeting

Reducing cost per lead and increasing conversions is the ultimate goal for any lead generation campaign. Countless solutions offer new ways to optimize ads and improve conversion rate. But one of the quickest and easiest ways to reduce cost per lead might be right in front of you: Facebook Lead Advertising. While not entirely new, this is one of Facebook’s most recent ad product launches and one they continue to invest and improve upon.

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Ad Targeting, Budget Optimization, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

How To: Reduce Cost Per Lead by 75% On Facebook

Determine the cost of a lead.

If you’ve run a few Facebook campaigns but haven’t tried Facebook Lead Ads yet, now is a great time to start. Facebook Lead Ads are a powerful way to connect with customers right on Facebook, without interrupting their browsing experience or making your team build yet another landing page. But they are also a little more challenging to set up. We’ve created this introduction to Facebook Lead Ads to guide you through what you need to know, and how to setup your first Facebook Lead Ad campaign.

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Ad Targeting, Advanced Lead Tactics, Budget Optimization, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

How To: Create a Lead Funnel On Facebook

Create a lead funnel with Facebook advertising.

Facebook Lead Ads are a very powerful product that allows you to capture a potential customer’s information quickly and easily, without the hassle of building a landing page or interrupting the customer’s day by requiring them to click off of Facebook. The lead form is contained within the ad for easy completion and data transfer.

Sounds simple, right? And it is—when executed correctly. But a Facebook Lead Ad can’t do all the work on its own. For the best performance at the lowest cost, you need to build a lead funnel using additional Facebook advertising products and content tactics.

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