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The basic premise of lead generation hasn’t changed, but technology and targeting sure has. Today’s lead generation tactics are sophisticated and frictionless, offering a seamless sign-up without landing pages. How? Through highly efficient opt-in advertising. Here are a few must-reads if you are looking to generate leads without landing pages or want to grow your email list more quickly and efficiently.
Let’s start with the basics: what is opt-in advertising, and why should you use it? The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. The best part? It doesn’t require a landing page, and can be used to retarget unsubscribers, all while maintaining data privacy compliance.
Most marketers understand that Instagram engagement is important. But what about email engagement? Low open and click-through rates can hurt not just your email campaign, but your whole email marketing list. Many email service providers look at email engagement to determine the quality of your email list. And a list with few opens or clicks across multiple campaigns can hurt your future email sends. Luckily, there are steps you can take to activate your email list and improve email engagement through opt-in advertising. It ensures you don’t oversend to your list, while still reaching your subscribers efficiently.
When it comes to lead generation, your website might not be helping you the way you think. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These potential leads don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor. Utilizing opt-in advertising negates the need for landing pages and minimzes wasted traffic and costly clicks, while providing 100% trackable proof of consent.
A winback campaign is a great way to grow your list with highly qualified users. After all, they signed up once; what’s so different the second time around? But a simple resubscribe is not enough. You need to re-engage these former subscribers, and quickly. Because while it’s true they joined your list once, they also opted-out at one point as well. The key is to get them interacting with you as soon as possible in order to combat a decline in list quality. Opt-in advertising can help pinpoint these users and deliver relevant, compelling content to win them back.
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For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website. And while the creation of new lead generation landing pages could be labor intensive at times, there was no other way to reliably build an email database. Enter opt-in advertising, an off-site method of generating leads without landing pages through trusted third-party sites. Still using landing pages for lead generation? You’re not alone. Read on for the pros and cons of dedicated lead generation landing pages, and see if opt-in advertising could be right for you.
There’s nothing wrong with landing pages, but they can make it hard to scale a lead generation program. That’s because traditional lead generation campaigns require you to divert engaged users off the sites they frequent, and over to your own domain. This traffic can come at a steep price. We challenge our clients to “go beyond the landing page.” And we’ve got the opt-in advertising technology to help take on that challenge, with great results.
Our unique “StayPut” ad unit brings the lead generation form to where your target audience actually is, instead of trying to drive them to your landing page. This type of opt-in advertising makes it faster and easier for them to join your list, saving you money and increasing your lead pool quickly.
Tune in below for an interview with Joe Broumand, our CEO, as he explains how opt-in advertising can help you generate leads without landing pages.
The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. So while there are many ways to opt-in to marketing messaging, here are three reasons to specifically choose opt-in advertising for your next lead generation campaign.
The ubiquity of GPS on mobile devices has made geo-location data an integral part of ad targeting. Gone are the days of Bond villain homing beacons and tracking devices. Now, nearly every cellphone transmits location data and provides the user with maps and hyper-local suggestions for food, entertainment, and more. Apps can use your device’s location in conjunction with a geofence to remind you that you’re due for a shopping trip, or that a new pizza shop just opened up. But it’s not just brick-and-mortar retailers that are benefitting. Your lead generation strategy should make use of geo-location data, too. Here’s how:
It may sound strange, but when it comes to leads, your website isn’t helping you reach your goals. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These prospects don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor. Read on for the top reasons you don’t need a landing page and learn how to generate leads without landing pages.
“I wish I had a smaller email list…” said no one ever. Quality is key, but sometimes sales is strictly a numbers game. A qualified lead is more likely to convert, and more quickly, but how much qualification should you do up front, and how much can come later? If you are looking to build a strong list, opt-in advertising offers an affordable way to grow your database at scale. How fast, how big and how finely tailored? That’s up to you. Here’s how it works.