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Landing Pages, Leads Without Landing Pages,

Top 5 Problems With Landing Pages

landing pages

Landing pages have long been the gold standard of lead generation. Countless webinars, ebooks and tutorials are dedicated to helping marketers improve their landing pages in order to lower cost per lead while getting more high-quality leads that lead to conversions and customers. After all, lead generation itself is only half the battle: once you have their data, you still have to convert leads into customers.

But are landing pages really helping you achieve that goal? They may have early on, but dedicated landing pages created specifically for lead generation may not be the way to go for your next campaign. Here are a few reasons why:

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Facebook Lead Ads, Landing Pages, Leads Without Landing Pages,

4 Reasons To Skip The Lead Generation Landing Page

Why you don't need a lead generation landing page

For years a landing page was the gold standard in online ad destinations, particularly for lead generation. For some a lead generation landing page was simply a destination url, an existing page already part of their site navigation and merely assigned as the designated landing page for an ad without any changes or optimization based on the campaign. But many marketers would spend countless resources crafting unique landing pages for each campaign, and sometimes for each piece of creative in that campaign. What started as a way to more easily track and convert customers could quickly become unmanageable. We’ve all been there. And you know what we say? Skip the landing page! Here’s why:

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