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Advanced Lead Tactics

Advanced Lead Tactics,

Why Data Privacy Matters To Win Back Unsubscribers

win back unsubscribers

It’s a given to most businesses that they need to protect the data of their customers. But what about potential leads and unsubscribed users? You might not think of this data as “yours” to protect yet, but perhaps you should. Because you could be inadvertently making a very big privacy mistake if not. By applying the same data privacy policy to any data you interact with, you’ll ensure a compliant, clean database of leads and customers, as well as unsubscribed users. And that sets you up for a better, more cost-effective method of building your email list as you work to win back unsubscribers.

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Advanced Lead Tactics,

What You Need To Know To Safeguard Lead Generation Data

lead generation data

Data privacy and use is a major concern for both companies and consumers these days. How lead generation data is collected, stored and used is especially important to advertisers who are paying or have paid for targeting that includes both first and third-party data. Data privacy regulations are taking effect across the globe, and tighter restrictions are becoming the norm. Overall, this is a good thing for everyone, but it takes some adjustments as we settle into the “new normal.”

The General Data Protection Regulation, or GDPR, has had a major impact on North American companies, despite being a European Union policy. But California has just passed similar legislation, and more states may follow soon. Marc Benioff has called for a national data privacy law, much like the EU has with GDPR, and we may not be far off. Taking extra steps to ensure you follow proper data privacy policies now will pay off in the long term.

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Advanced Lead Tactics, Email Marketing, Opt-In Advertising,

Resubscribe Email Addresses With Opt-In Advertising

resubscribe email addresses

Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Perhaps they think they can simply search for content or offers online and haven’t seen the value of staying on your email list. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with. Or can you? With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list.

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Advanced Lead Tactics,

The Critical Importance Of Lead Validation In Internet Marketing

lead validation

In an increasingly connected digital world, we recognize the need for a diverse marketing and lead generation strategy. Sometimes that means testing and trying a variety of tactics and partners. Today we’ve got a guest post that talks about the importance of lead validation. 

In the real world, there are a number of ways merchants can discern which of their patrons are likely to become paying customers and which ones are not. For example, a patron who asks a lot of questions about a particular product may be looking for that extra little push he or she needs to make a decision. On the other hand, a patron who refuses all offers of assistance and wanders aimlessly around the store is most likely just trying to kill time window-shopping. Although the real world makes it easier to tell who your customers may end up being, the Internet offers no such clues at first glance. Even if you get a conversion on your website, there is not a guarantee that a click will turn out to be a customer.

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Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips,

Advanced Tips for Facebook Lead Generation

facebook lead generation tips

There are a tremendous number of options available when building a Facebook lead generation campaign. The targeting capabilities, form builder and multiple media types are very powerful, but they can also be overwhelming when you’re first starting to capture leads without landing pages on Facebook. First-time Facebook lead generation campaigns may be a bit simpler. But as you gain experience with the platform, it can be beneficial to dig into the more advanced options available to you. Here are a few opportunities to boost your Facebook lead generation performance.

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Ad Targeting, Advanced Lead Tactics,

5 Ways To Use Seasonality For Lead Generation

Facebook lead generation targeting

One of the best ways to make a lead generation ad stand out is to speak directly to the user. This can be achieved in varying ways, using site cues based on ad placement, retargeting off past browsing behavior and narrowly defined demographic targeting that allows you to make certain assumptions. But perhaps one of the easiest way to stand out is to be timely, using current events, holidays and seasons to your advantage.

Seasonal Offers

Not every industry or business will be able to operationalize this, but if there is any way to tie your lead generation offer into a holiday or current event, do it. Retailers have been doing this forever, capitalizing on all kinds of holidays as a reason to discount merchandise. Why shouldn’t you? Every day has a different random holiday to commemorate, and social media makes many of them far more well-known than ever before. You can also tie into news headlines (but be prepared to act fast!) or simple weather patterns, crafting “warm up” and “cool down” offers. Anything to make your lead generation ad seem timely for today.

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Ad Targeting, Advanced Lead Tactics, Facebook Lead Ads, How To Guides,

How To: Find The Right Facebook Lead Ad Targeting

Facebook lead generation targeting

Facebook is known for offering advertisers a lot of data to choose from when targeting potential customers. Think about it: the social network knows every piece of content a user has interacted with, every friend they are connected to and every word of every status update they post. It’s a data goldmine! And your Facebook Lead Ad Targeting can take advantage of all this.

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Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips, How To Guides,

How To: Split Test Your Facebook Lead Ads

Facebook lead ad split test

One of the key components of Facebook Lead Ad optimization is split testing. Also known as an A/B test, split testing entails splitting an audience into two random segments and showing them creative that differs in one key way. This can be your Facebook Lead Ad copy, imagery, offer, CTA or any other element of your ad. The key is to test one item at a time, keeping all the rest the same, in order to find the variable that works best.

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Advanced Lead Tactics, Facebook Lead Ads,

You Ran A Facebook Lead Ad…Now What?

Facebook lead ad follow up email

Congratulations! Your Facebook Lead Ad Campaign has concluded and the Facebook reporting statistics looks promising. High reach in your desired target audience and a low cost per lead. So…now what do you do? Start over with more of the same? Try something different? Or just take a nap? What you do after running a Facebook Lead Ad Campaign may actually be more important than the ad itself. It takes work to turn these leads into customers! Here are a few things you need to do to get started on your Facebook Lead follow-up.

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Ad Targeting, Advanced Lead Tactics, Budget Optimization, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

How To: Create a Lead Funnel On Facebook

Create a lead funnel with Facebook advertising.

Facebook Lead Ads are a very powerful product that allows you to capture a potential customer’s information quickly and easily, without the hassle of building a landing page or interrupting the customer’s day by requiring them to click off of Facebook. The lead form is contained within the ad for easy completion and data transfer.

Sounds simple, right? And it is—when executed correctly. But a Facebook Lead Ad can’t do all the work on its own. For the best performance at the lowest cost, you need to build a lead funnel using additional Facebook advertising products and content tactics.

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