Blog Archives

Email is one of the most powerful tools at a marketer’s disposal. It’s a highly personal way of reaching people at home, and often quite literally in the palm of their hand. Depending on how robust your database is, you’ll also be able to include personal details, such as their name, location, last purchase, and other preferences. A lead nurturing email campaign can be especially powerful. A series of lead nurturing emails will pull leads through the funnel, using contextual clues, demographic data and retargeting to trigger emails based around intent and action. When executed correctly, a well-timed lead nurturing email can decrease the time to purchase and convert leads into customers.

Lead Nurturing,

3 Reasons Why An Email Marketing Plan Is Your Most Valuable Lead Nurturing Tactic

September 5, 2018 / By Opt-Intelligence

Most marketers understand the value of email in the general sense. But it’s also one of the oldest tactics in the digital marketing playbook. So its unmatched ability to reach qualified customers is often overshadowed by the latest and greatest marketing trends. Underestimating the power and potential of email marketing is a huge mistake that could cost you dearly. We’ve identified three ways that an email marketing plan can be one of your most valuable assets, and the single biggest factor in lead nurturing.

Lead Ad Creative, Opt-In Advertising,

How To Maintain Data Privacy While Building an Efficient Email List

July 25, 2018 / By Opt-Intelligence

The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads? Opt-in advertising for lead generation. The key lies in encryption and the use of hashed data to build an efficient email list. It’s a win-win: you keep your customer data safe and secure, and in doing so, provide yourself with a method of lead generation that’s more efficient and cost-effective than anything else out there. Here’s how opt-in advertising for lead generation works:

Leads Without Landing Pages,

No, You Really Don’t Need A Landing Page

April 25, 2018 / By Opt-Intelligence

It may sound strange, but when it comes to leads, your website isn’t helping you reach your goals. A good website converts leads into customers, but even the best landing pages are wasted on lead generation. These prospects don’t know you yet, so getting them to visit your site and read a lengthy landing page before submitting personal information is an expensive and highly ineffective endeavor. Read on for the top reasons you don’t need a landing page and learn how to generate leads without landing pages.

Lead Nurturing,

5 Lead Nurturing Tips You Need To Know Now

April 19, 2018 / By Opt-Intelligence

Congratulations! Your lead generation efforts have helped you build a solid email list. But that’s just the beginning. Now you’ve got to turn those leads into actual customers. How? Through effective lead nurturing. Often called a drip campaign, this schedule of triggered emails is designed to pull your leads through the funnel, driving conversions and sending them into the next cycle of repeat customers. Ready to get going? Here are five fast facts about lead nurturing you need to know NOW.

Opt-In Advertising,

How To: Quickly Triple Email Subscribers Without Breaking The Bank

March 29, 2018 / By Opt-Intelligence

“I wish I had a smaller email list…” said no one ever. Quality is key, but sometimes sales is strictly a numbers game. A qualified lead is more likely to convert, and more quickly, but how much qualification should you do up front, and how much can come later? If you are looking to build a strong list, opt-in advertising offers an affordable way to grow your database at scale. How fast, how big and how finely tailored? That’s up to you. Here’s how it works.

Leads Without Landing Pages,

New Year’s Resolutions For Lead Generation

December 27, 2017 / By Opt-Intelligence

A new year represents a fresh start. It’s a time when many make resolutions to eat right, exercise more or make another promise towards self improvement. And while it’s also the start of a new year for businesses, many carry on as usual. Don’t be satisfied with the status quo. As you plan 2018 strategies and budgets, make these lead generation resolutions and see your KPIs improve next year. Happy New Year!

Email Marketing,

5 Tips To Improve Email Deliverability

November 29, 2017 / By Opt-Intelligence

For many marketers, the ultimate question during a lead nurturing campaign is “how often should I send an email?” But if your email deliverability is low, your email frequency won’t matter. Deliverability is the percentage of emails that make it into a valid Inbox, ready to be opened. They don’t bounce, get lost in a Spam folder, or lead to an unsubscribe.

The rampant amount of junk mail and scam emails has led to increasingly strict standards for email deliverability. While this is good news overall, it can be tricky to navigate all the rules when you’re setting up an email campaign. We’ve put together a few tips to help ensure your emails aren’t incorrectly categorized as Spam. Follow these five tips to help improve email deliverability, as well as open rate.

Opt-In Advertising,

Scale Your Email List With Opt-In Advertising

October 25, 2017 / By Opt-Intelligence

In advertising, nothing is ever a sure thing. But opt-in advertising comes close. When it comes to building your email list, opt-in advertising gives you reliable scalability that is unmatched by any other advertising type. Simple, interactive lead forms are served right where your target audience is already browsing. There’s no need to click over to your website, where you run the risk of losing them to technical error, slow internet speeds or browser issues. There are no wasted clicks without a lead to go along with them. And you get those leads immediately, so you can follow up with lead nurturing emails, retargeting ads or any other conversion campaigns to turn those leads into customers.

Sound like a dream come true? Here are a few reasons opt-in advertising is the best way to grow your email list.