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Lead Nurturing

Lead Ad Creative, Lead Nurturing, Leads Without Landing Pages,

4 Key Steps to Take Before Running a Lead Generation Campaign

Whether you’re gathering leads without landing pages or running a more traditional lead generation campaign, there’s some legwork to be done before you launch your actual lead generation ads. It can be tempting just to jump right in, especially when you can run a campaign to generate lead without setting up landing pages. Yes, fully integrated lead ad units save a lot of time and resources, but you’ll want to thoughtfully plan out your campaign for maximum efficiency and optimum cost per lead. Here are a few steps to take:

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Lead Nurturing, Leads Without Landing Pages,

6 Quick Tips for Lead Nurturing

sales growth from lead nurturing

Whether you’re running a traditional lead generation campaign or testing how to collect leads without landing pages, the end result is the same: you’ve got a lot of leads to follow up on! Remember, lead generation is only half the battle, and then lead nurturing comes into play.These leads have expressed interest, but they’re not your customers—yet. But you can convert them into paying customers quickly with the following lead nurturing tips.

1. Follow Up Fast

Ideally your new leads are immediately receiving an email. This requires linking your CRM to your lead generation campaign, whether it’s on Facebook or other websites. Can’t make that work right now? Include a confirmation screen in your ad and send the initial email to leads as soon as possible to start the lead nurturing process. Within 48 hours is best, and try not to go longer than a week. You don’t want your shiny new leads to forget about you!

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