Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance.
Holiday shopping starts early this year, and online retail will be bigger than ever. Grow your email list with high-quality, low-cost leads now, before the jingle bells start ringing.
The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. ‘Tis the season to ramp up your efforts and convert those new leads into customers. But it’s also the perfect time to re-engage previous customers with a campaign to win back unsubscribers.
You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch? You can’t email someone who already opted out of your list. So you’re going to need to reach them another way. But once you do, your email marketing strategy will be working twice as hard for you.
Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads. Targeting and delivery capabilities have evolved with technology, but opt-in advertising has continued to be the standard in lead generation. And it’s a workhorse that delivers powerful results. But now more than ever it can and should be an integral part of your lead generation strategy. Here are three reasons opt-in advertising matters now more than ever.