As third party data becomes harder to come by, first party data becomes more important. It’s time to build up your email database now to ensure a robust first party data strategy for the future.
As third party data becomes harder to come by, first party data becomes more important. It’s time to build up your email database now to ensure a robust first party data strategy for the future.
Get to know the five most important email marketing campaign KPIs, and what they are telling you about your email list.
Grow your business with a co-registration campaign to re-engage your existing email list, build a brand new database or retarget lapsed subscribers.
Purging old, inactive addresses is good for the health of your email list overall and could improve your email performance.
Holiday shopping starts early this year, and online retail will be bigger than ever. Grow your email list with high-quality, low-cost leads now, before the jingle bells start ringing.
Email lists are becoming more valuable than ever. But is yours working as hard as it could be? Here are three ways to optimize your email list immediately.
You know your unsubscriber list is an untapped resource of potential customers. Here are four quick ways to get a winback campaign working for you.
What does your email list say about you? Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising.
To stay top of mind, and top of inbox, you’ve got to keep your audience engaged. Here are a few tricks to combat email fatigue and maintain email engagement with opt-in advertising.
When it comes to email, far too many marketers focus on email list size, prioritizing quantity of email addresses over list quality. Here are 4 factors to keep in mind when assessing the quality of your email list.