Blog Archives

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:

Facebook Lead Ads, Opt-In Advertising,

What To Do If Facebook Lead Ads Aren’t Right For You

May 9, 2018 / By Opt-Intelligence

Facebook Lead Ads sound like the holy grail of opt-in advertising: they’re completely self-contained ad units available on one of the most widely used websites. They even have existing user data to prefill form field, making it incredibly easy for a user to opt-in and move on. This should keep CPLs low and sign-ups high, but that’s not always the case with Facebook Lead Ads. If you’ve found the lead quality on Facebook to be low, or the cost per lead high, there are other opt-in advertising alternatives that can provide quality leads at scale.

Facebook Lead Ads, Opt-In Advertising,

Four Things You Need To Know About Facebook Lead Ads

March 21, 2018 / By Opt-Intelligence

5 Reasons You Should Try Facebook Lead Ads Today

Whether you’ve been running a variety of Facebook ad types or are considering your first foray into Facebook, Lead Ads offer a compelling advertising opportunity. After all, just about everyone is on Facebook! Lead Ads are a little more complex to set up than other ad types, but they also offer many unique features you wouldn’t otherwise find on the site. Read on to learn four things about Facebook Lead Ads before you start your next campaign.

Facebook Lead Ads, Opt-In Advertising,

3 Ways Opt-In Advertising Is Better Than Facebook Lead Ads

February 14, 2018 / By Opt-Intelligence

Facebook is always in the news for one topic or another. But one feature that gets overlooked by many marketers is Facebook Lead Ads. This is one of Facebook’s newer ad types and offers an interactive unit that pre-fills known user information in a lead form, making lead generation quick and painless for the potential lead and the business. Or does it? Facebook Lead Ads have a history of underdelivering or yielding a higher Cost Per Lead than other lead sources. If you’re struggling with Facebook Lead Ads, here are three reasons to try opt-in advertising instead.

Ad Targeting, Budget Optimization, Facebook Lead Ads, Lead Ad Creative, Opt-In Advertising,

What Facebook’s Newsfeed Updates Mean For Facebook Lead Ads

February 7, 2018 / By Opt-Intelligence

If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.

Ad Targeting, Facebook Lead Ads, Leads Without Landing Pages,

What To Do When You’re Fed Up With Facebook’s Cost Per Lead

December 13, 2017 / By Opt-Intelligence

Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.

Ad Targeting, Facebook Lead Ads, Facebook Tips,

How to Use Facebook Custom Audiences to Generate Leads

October 19, 2017 / By Opt-Intelligence

Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.

Facebook Lead Ads,

Are Facebook Lead Ads Right For You?

September 27, 2017 / By Opt-Intelligence

If you’re looking to build your email list, you’ve probably wondered if Facebook Lead Ads are right for you. It’s a tempting proposition: access to Facebook’s enormous network, coupled with their existing knowledge of users and access to their contact information. This makes it incredibly easy for a Facebook user to opt-in to your Facebook Lead Ads. The question is: at what cost?

Facebook Lead Ads,

3 Reasons to try Facebook Lead Ads…and 1 Reason Not To

September 13, 2017 / By Opt-Intelligence

Nearly everyone has a Facebook account these days, from pre-teens to grandparents. Each generation uses it a little differently, but there’s no denying it has tremendous influence in today’s digital world. Facebook’s ad targeting capabilities are second to none, and Facebook Lead Ads can be an incredibly powerful tool to help build your email list. But are they right for you? Here are a few reasons they work well and are worth testing…and one reason you might want to focus lead generation efforts elsewhere.