Blog Archives

Did you know that this is the best time of year to grow your email list? Cold weather sends everyone indoors, and there are only so many board games to play and movies to watch. Internet browsing and phone scrolling goes way up, and with it, a large, captive audience for you to target. If you’ve been waiting to build your lead generation pool, this is the perfect time to fill it.

Utilize Facebook For Scale

Facebook has a nearly incomparable user base, all of whom are sharing a wealth of data with the platform. This makes it easier than ever to target precisely and spend your advertising dollars efficiently. And with more active users on the platform in the winter, you may see larger reach and greater efficiencies than at other times of the year.

Try Lead Ads For Ease

Facebook Lead Ads utilize the powerful targeting options of all Facebook advertising products, and they are also one of the easiest to set up. They don’t require as much custom creative as a video ad or Story, just a simple photo and a form you build right within Facebook. You don’t need a landing page either, as all of the information is self-contained within the Facebook platform. This makes Facebook Lead Ads literally one of the quickest and easiest ways to generate leads without landing pages.

Make Signing Up Easy For Leads

Another great benefit of Facebook Lead Ads is that the user never has to leave the platform. Facebook is incredibly sticky, and users are hesitant to click away from what they are viewing or doing. Facebook recognizes this and made Lead Ads frictionless. The form pops up right within Facebook, no landing page required and no leaving the site. But even better than that, Facebook will pre-fill the user’s information. All they have to do is verify and click submit!

Facebook Lead Ads are truly one of the easiest ways to generate leads without landing pages, and this is the perfect time to do it. Ready to get started? A free evaluation will set you on the right path.

Facebook Lead Ads,

The Most Under-Utilized Facebook Ad Product You Need to Know Now

November 29, 2022 / By Opt-Intelligence

Facebook Lead Ads offer in-platform lead generation with precise targeting and without landing pages.

Facebook Lead Ads,

Three Reasons to Run Facebook Lead Ads

October 31, 2022 / By Opt-Intelligence

Lead generation is an important part of any marketing strategy. But there are many different ways to run campaigns. One of the easiest, and often overlooked, is Facebook. Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products. Other marketers’ mistakes are your gain, as you can quickly generate leads at scale on a platform nearly everyone uses. Here are three reasons to try Facebook lead generation today.

1. Facebook Has Scale

Let’s face it: just about everyone has a Facebook account. Some may login more than they admit, but nearly everyone can be found browsing the social media site at some point. The connection to friends and family has given way to content, and users visit daily to consume the latest information. All of those scrolling fingers provide a large pool of potential leads.

2. Facebook Has A Wealth of Data

That content consumption tells Facebook a lot about their users. What videos do they watch until the end? What articles will the comment on or send to a friend? How long are they reading a post? Each action gives them more knowledge about what users are looking for, whether it’s an overt shopping recommendation or a more passive life stage or milestone. All this information creates a very sophisticated targeting pool for advertisers.

3. Facebook Makes Lead Ads Easy

Facebook knows a lot about its users. This is great for targeting, since they know what people are interested and engaged with. But they also have all of a user’s basic information, like name and email. This makes lead generation incredibly easy, as Facebook Lead Ads can pre-populate lead form fields with known information. This saves time for the user and makes it that much easier for them to click submit and join your email list.

Ready to get started? A free evaluation can set you on the right path for Facebook Lead Generation.

Email Marketing,

Top Marketing Takeaways From 2021

December 20, 2021 / By Opt-Intelligence

Get set for marketing success in the new year with these lessons.

Facebook Tips, Opt-In Advertising,

Are Facebook Ads Right For You? Three Questions To Ask Before You Buy

June 30, 2021 / By Opt-Intelligence

Facebook is clearly an advertising powerhouse. But does it deserve a spot in your marketing plan? There are three questions to ask yourself before you dive in.

Facebook Lead Ads, Facebook Tips, Lead Nurturing,

Warm Up Your Cold Leads With Strategic Social Ads

January 27, 2021 / By Opt-Intelligence

Whether you’ve got a list of leads you need to retarget outside of the inbox or you’re in search of brand new leads, social ads offer cost-effective targeting and wide reach.

Facebook Lead Ads,

Are Facebook Lead Ads Still a Viable Option?

March 6, 2019 / By Opt-Intelligence

Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads, and many are left wondering if the platform is worth including in any lead generation plan. While target Cost Per Lead (CPL) will vary by industry and individual, we have a few thoughts on Facebook Lead Ads in an era of increasing focus on data privacy.

Facebook Lead Ads,

4 Fast Facts About Facebook Lead Generation

August 8, 2018 / By Opt-Intelligence

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:

Ad Targeting, Budget Optimization, Facebook Lead Ads, Lead Ad Creative, Opt-In Advertising,

What Facebook’s Newsfeed Updates Mean For Facebook Lead Ads

February 7, 2018 / By Opt-Intelligence

If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.