Blog Archives

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:

Facebook Lead Ads, Opt-In Advertising,

Four Things You Need To Know About Facebook Lead Ads

March 21, 2018 / By Opt Intelligence

5 Reasons You Should Try Facebook Lead Ads Today

Whether you’ve been running a variety of Facebook ad types or are considering your first foray into Facebook, Lead Ads offer a compelling advertising opportunity. After all, just about everyone is on Facebook! Lead Ads are a little more complex to set up than other ad types, but they also offer many unique features you wouldn’t otherwise find on the site. Read on to learn four things about Facebook Lead Ads before you start your next campaign.

Opt-In Advertising,

Opt-In Advertising: What Else Is It Good For?

October 11, 2017 / By Opt Intelligence

When it comes to lead generation and opt-in advertising, email reigns supreme. In fact, sometimes it seems that’s all we talk about. And while we still think email is one of the most valuable pieces of customer data out there, it’s not the only thing worth capturing. So here’s a quick look at a few other data points worth considering for your opt-in advertising campaign, based on your industry and business offering.

Leads Without Landing Pages,

How To: Generate Leads Without Landing Pages

August 23, 2017 / By Opt Intelligence

A lead generation campaign has long gone hand in hand with a landing page. But the rising cost of web traffic and time-consuming process of landing page creation has led many marketers to look for more cost-effective ways to generate leads without landing pages. The good news? It’s entirely possible to generate leads without landing pages. In fact, there’s more than one way to do it! Everything can be handled off-site, eliminating the need for costly landing page design and development. You target your customers on the sites they already visit, saving time and money while also increasing your leads. Sound too good to be true? It’s not. Read on to learn how you can generate leads without landing pages.

Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips,

Advanced Tips for Facebook Lead Generation

July 27, 2017 / By Opt Intelligence

There are a tremendous number of options available when building a Facebook lead generation campaign. The targeting capabilities, form builder and multiple media types are very powerful, but they can also be overwhelming when you’re first starting to capture leads without landing pages on Facebook. First-time Facebook lead generation campaigns may be a bit simpler. But as you gain experience with the platform, it can be beneficial to dig into the more advanced options available to you. Here are a few opportunities to boost your Facebook lead generation performance.

Facebook Lead Ads, Facebook Tips, How To Guides,

How To: Optimize Your Facebook Lead Form

April 11, 2017 / By Opt Intelligence

There are many different components to a Facebook Lead Ad: the initial ad creative a user sees in their Newsfeed; the Welcome Screen they first see when they click the ad; the lead form itself; and the confirmation screen. And each of these screens has a number of interchangeable, customizable pieces and features. It’s a lot to test! We find that it’s best to break things down piece by piece and optimize one at a time.

The Facebook Lead Form is one of the places it’s easy to get off track. The Facebook Lead Form makes more than 20 questions available to ask, plus a custom field to enter your own. So before you even look at the Facebook Lead Form creator, write down the information you need from customers. Then, take a long, hard look and determine what you really need, and what you want.