As third party data becomes harder to come by, first party data becomes more important. It’s time to build up your email database now to ensure a robust first party data strategy for the future.
The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. Here are a few things to keep in mind as you evolve your lead generation strategy and resolve to generate more leads with more efficiency and better tracking than ever before.
2018 brought GDPR, the European Union’s General Data Protection Regulation. 2019 heralded CCPA, the United States’ own California Consumer Privacy Act. 2020 brings enforcement of CCPA, and the promise of more data privacy rules and regulations. While the specifics of each may vary, the general principle of giving consumers control over their data remains. And it necessitates maintaining tracked consent and diligent data practices. Double opt-in can help you ensure your have verifiable proof of consent for your email list, and is a great first step towards developing your own data privacy guidelines.
Retargeting ads can be highly successful, and it’s been shown that resubscribed email users have higher conversions rates at a faster pace than new subscribers. So what if you could retarget unsubscribed email addresses? This year, resolve to retarget the right way with a winback campaign that matches unsubscribed email addresses and displays opt-in ads to make it quick and easy to resubscribe, no inbox required.
A data compliant list full of newly resubscribed users is a great start to a new year, but you also need to fill your pipeline with new leads. Opt-in advertising allows you to target users on the websites they already frequent, and co-registration means they can join your list in just a few clicks. There is no landing page, and no wasted clicks. Just new leads ready to turn into customers.
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