Blog Archives

For years, the gold standard of lead generation has been landing pages. These dedicated, campaign-specific landing pages were hosted on a brand’s own website and provided a means for full tracking and data capture on a company’s owned website. And while the creation of new lead generation landing pages could be labor intensive at times, there was no other way to reliably build an email database. Enter opt-in advertising, an off-site method of generating leads without landing pages through trusted third-party sites. Still using landing pages for lead generation? You’re not alone. Read on for the pros and cons of dedicated lead generation landing pages, and see if opt-in advertising could be right for you.

Leads Without Landing Pages, Opt-In Advertising,

Can You Afford Not To Try Opt-In Advertising?

January 30, 2019 / By Opt-Intelligence

There’s nothing wrong with landing pages, but they can make it hard to scale a lead generation program. That’s because traditional lead generation campaigns require you to divert engaged users off the sites they frequent, and over to your own domain. This traffic can come at a steep price. We challenge our clients to “go beyond the landing page.” And we’ve got the opt-in advertising technology to help take on that challenge, with great results.

Our unique “StayPut” ad unit brings the lead generation form to where your target audience actually is, instead of trying to drive them to your landing page. This type of opt-in advertising makes it faster and easier for them to join your list, saving you money and increasing your lead pool quickly.

Tune in below for an interview with Joe Broumand, our CEO, as he explains how opt-in advertising can help you generate leads without landing pages.

Opt-In Advertising,

The Top 3 Benefits of Opt-In Advertising

January 16, 2019 / By Opt-Intelligence

The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. So while there are many ways to opt-in to marketing messaging, here are three reasons to specifically choose opt-in advertising for your next lead generation campaign.

Lead Nurturing, Leads Without Landing Pages, Opt-In Advertising,

3 Lead Generation Resolutions for the New Year

December 20, 2018 / By Opt-Intelligence

A new year brings a fresh start. It’s the perfect time to evaluate marketing plans, lead generation strategy and advertising budgets. A new year gives you a great reason to take a cold, hard look at last year and see what worked, what didn’t, and where you can improve. So, in the spirit of new year’s resolutions and improving lead generation, we offer three lead generation resolutions to put into practice in 2019.

Opt-In Advertising,

Get a Jumpstart On Cyber Monday With An Opt-In Campaign

November 19, 2018 / By Opt-Intelligence

The shoppers are coming. Is your email list ready? There’s still time to build a broader database and increase the leads you can market to. The internet is flooded with online shoppers and holiday planners browsing bargains, recipes and more this time of year. Make the most of it with an opt-in campaign that utilizes third-party sites to generate leads without landing pages on the content your potential leads are already browsing.

Advanced Lead Tactics, Email Marketing,

How To: Win Back Unsubscribers For The Holiday Shopping Season

November 6, 2018 / By Opt-Intelligence

The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. ‘Tis the season to ramp up your efforts and convert those new leads into customers. But it’s also the perfect time to re-engage previous customers with a campaign to win back unsubscribers.

Opt-In Advertising,

4 Frightful Lead Generation Stories To Spook You This Halloween

October 30, 2018 / By Opt-Intelligence

Lead generation can be downright scary, if you make some of these mistakes. Read on for cautionary tales to scare you this Halloween. And whatever you do…don’t turn off the opt-in!

Landing Page Labyrinth

On a dark and stormy night, a skeleton salesman set out to create a lead generation campaign. He built a complex landing page designed to obtain all the information he needed to build the perfect skeleton exactly to his client’s specifications. The form was long and detailed, including fill-in answers, drop-downs and radio buttons. Multiple buttons and clicks were required to advance and submit the final form. He cackled as he launched the lead generation campaign and sat back to watch the thunder and lightning roar outside.

Advanced Lead Tactics, Email Marketing, Opt-In Advertising,

How To Develop A Marketing Strategy For An Unsubscribed Email List

October 15, 2018 / By Opt-Intelligence

You’ve got a solid email list. And a great email marketing strategy for turning sends into sales. But every email list could be bigger. And every unsubscribe list could be smaller. The key is to put those unsubscribed email addresses to work for you with a campaign to win back unsubscribers. The catch? You can’t email someone who already opted out of your list. So you’re going to need to reach them another way. But once you do, your email marketing strategy will be working twice as hard for you.

Opt-In Advertising,

3 Reasons Opt-In Advertising Matters Now More Than Ever

October 4, 2018 / By Opt-Intelligence

Opt-in advertising isn’t exactly a new concept. In many industries it has become so standard that it’s not often mentioned, simply running along in the background, quietly supplying quality leads. Targeting and delivery capabilities have evolved with technology, but opt-in advertising has continued to be the standard in lead generation. And it’s a workhorse that delivers powerful results. But now more than ever it can and should be an integral part of your lead generation strategy. Here are three reasons opt-in advertising matters now more than ever.

Lead Ad Creative, Opt-In Advertising,

How To Maintain Data Privacy While Building an Efficient Email List

July 25, 2018 / By Opt-Intelligence

The reality of GDPR has made data privacy a hot topic these days. California will soon implement similar policies, and it’s likely other states will follow. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads? Opt-in advertising for lead generation. The key lies in encryption and the use of hashed data to build an efficient email list. It’s a win-win: you keep your customer data safe and secure, and in doing so, provide yourself with a method of lead generation that’s more efficient and cost-effective than anything else out there. Here’s how opt-in advertising for lead generation works: