Blog Archives

Facebook Lead Ads,

3 Reasons to try Facebook Lead Ads…and 1 Reason Not To

Facebook lead ads

Nearly everyone has a Facebook account these days, from pre-teens to grandparents. Each generation uses it a little differently, but there’s no denying it has tremendous influence in today’s digital world. Facebook’s ad targeting capabilities are second to none, and Facebook Lead Ads can be an incredibly powerful tool to help build your email list. But are they right for you? Here are a few reasons they work well and are worth testing…and one reason you might want to focus lead generation efforts elsewhere.

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Opt-In Advertising,

Single vs. Double Opt-In Advertising: What’s The Difference?

opt-in advertising

Opt-in advertising allows users to quickly join your email list, or “opt-in” to email marketing from you. It’s a great way to build a lead funnel. And the best part is you can gather leads without landing pages using either single or double opt-in advertising. Ad units display on the websites your potential customers are already browsing and allow them to submit their email address, phone number or other contact information right within the ad. They don’t have to navigate away from the site they wanted to view, so you’re not paying for costly web traffic or landing page development.

opt-in advertising

You specify the form fields available to the user to provide contact information, choosing what’s most important for your lead generation campaign. You can also choose single opt-in, where their email is subscribed immediately, or double opt-in, where an initial confirmation email ensures they meant to sign up and safeguards the quality of your list. So which is right for you? Read on to find out!

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Budget Optimization, Leads Without Landing Pages,

New Lead Sources Worth Exploring

When you think about lead generation, the first thing that comes to mind is probably a campaign-specific landing page. For years this was the standard: marketers used lead generation ads to drive paid traffic to a custom landing page on their site, where they could introduce the business, explain the offer and gather customer information. And it worked—for awhile. But a rapidly growing internet meant more websites competing for traffic. Keywords gre more competitive and increasingly expensive. The need for generating leads without landing pages is obvious, but how do you go about it? Here are a few ways to generate leads without landing pages.

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Lead Nurturing,

How Soon Should You Start Lead Nurturing?

lead nurturing email timeline

Now that you’ve started generating leads without landing pages, the next step is to nurture those leads into converting customers. You started with a desired target audience, then showed them some basic branding ads. That narrowed your audience down to allow for efficient lead ads. Now you’ve collected contact information of those who meet your customer criteria and were interested enough in your ads to offer up their email address—or maybe more. But the battle isn’t quite over. You have a more personalized way to reach them, but you still have to close the deal. That’s where lead nurturing comes in.

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How To Guides, Leads Without Landing Pages,

How To: Build a Lead Generation Funnel Without Landing Pages

Online lead generation used to include a complicated web of offers, ads, landing pages, and tracking codes. This scared away many businesses who could seriously benefit from lead generation. Luckily, we’ve since entered the era of leads without landing pages. This cuts the number of pieces in your lead generation campaign by half, saving you time, money and headache as you build a lead generation funnel. The key is to keep it simple by using the 3 Rs of lead generation without landing pages.

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Lead Ad Creative, Lead Nurturing, Leads Without Landing Pages,

4 Key Steps to Take Before Running a Lead Generation Campaign

Whether you’re gathering leads without landing pages or running a more traditional lead generation campaign, there’s some legwork to be done before you launch your actual lead generation ads. It can be tempting just to jump right in, especially when you can run a campaign to generate lead without setting up landing pages. Yes, fully integrated lead ad units save a lot of time and resources, but you’ll want to thoughtfully plan out your campaign for maximum efficiency and optimum cost per lead. Here are a few steps to take:

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Lead Nurturing, Leads Without Landing Pages,

6 Quick Tips for Lead Nurturing

sales growth from lead nurturing

Whether you’re running a traditional lead generation campaign or testing how to collect leads without landing pages, the end result is the same: you’ve got a lot of leads to follow up on! Remember, lead generation is only half the battle, and then lead nurturing comes into play.These leads have expressed interest, but they’re not your customers—yet. But you can convert them into paying customers quickly with the following lead nurturing tips.

1. Follow Up Fast

Ideally your new leads are immediately receiving an email. This requires linking your CRM to your lead generation campaign, whether it’s on Facebook or other websites. Can’t make that work right now? Include a confirmation screen in your ad and send the initial email to leads as soon as possible to start the lead nurturing process. Within 48 hours is best, and try not to go longer than a week. You don’t want your shiny new leads to forget about you!

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Ad Targeting, Facebook Lead Ads,

3 Common Facebook Lead Ad Mistakes (And How To Avoid Them)

facebook lead ad capture

A Facebook Lead Ad is a powerful marketing tool. This self-contained lead form and ad unit in one can be the cornerstone of a lead generation campaign and is a highly effective method for lowering cost per lead by gathering leads without landing pages. But you have to use it effectively to reap the true benefits. There are a few mistakes that are easy to make, but even easier to correct, once you know what to look for.

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Advanced Lead Tactics, Facebook Lead Ads,

You Ran A Facebook Lead Ad…Now What?

Facebook lead ad follow up email

Congratulations! Your Facebook Lead Ad Campaign has concluded and the Facebook reporting statistics looks promising. High reach in your desired target audience and a low cost per lead. So…now what do you do? Start over with more of the same? Try something different? Or just take a nap? What you do after running a Facebook Lead Ad Campaign may actually be more important than the ad itself. It takes work to turn these leads into customers! Here are a few things you need to do to get started on your Facebook Lead follow-up.

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Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

Why Your Facebook Lead Ad Needs A Video

Facebook Lead Ad Newsfeed Video

According to Facebook, people watch over 100 million hours of video every day on the site.  And with 1.23 billion active users, that’s pretty powerful stuff. Facebook is investing a significant portion of their resources to video, adding new audio features, livestreaming and more. These developments come with new measurement tools as well. It’s clear Facebook is all about video. But does that mean marketers need to be, too? And why does that matter for a Facebook Lead Ad? Read on to find out.

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