There are many different aspects to a Facebook Lead Ad. Add them up, and the whole is greater than the sum of the parts. But those individual pieces have to be optimized on their own and together to create a high-performing Facebook Lead Ad that not only attracts the attention of qualified leads in the cluttered Newsfeed, but also convinces them to submit the lead form and provide you with their personal information for follow-up.
The infographic below breaks down a Facebook Lead Ad piece by piece to help you craft the best campaign possible.
