The term “opt-in” comes up a lot in online marketing. Single opt-in and double opt-in are two different methods of consent, most often used in relation to email. And in a way, people “opt-in” to your marketing in a variety of ways, including following you on social media. But when we talk about opt-in advertising, we’re talking about users who are opting in to your email list through an ad shown on a third-party site, typically through a co-registration form where their information has already been pre-populated for an easy opt-in. So while there are many ways to opt-in to marketing messaging, here are three reasons to specifically choose opt-in advertising for your next lead generation campaign.
Opt-In Advertising Doesn’t Require Landing Pages
Let’s face it: large-scale marketing campaigns take a lot of work. There is always at least one landing page to create, and sometimes an entire website redesign. Multiple ad variations aren’t uncommon as well. With opt-in advertising, you can generate leads without landing pages. Really. Targeting, creative delivery and fully trackable consent all occurs on third-party websites your audience already frequents. Using the data they’ve already provided to these trusted publishers, we can quickly and easily offer them a targeted lead generation offer and the ability to opt-in within their current browsing experience. There’s no need to send them offsite to your website, so there’s no need to spend costly development time on new pages. They get to maintain a seamless browsing experience, and you get to build your database with tracked consent. This allows you to build your email list at scale with opt-in advertising and generated leads without landing pages.
Opt-In Advertising Offers Ways To Win Back Unsubscribers
Let’s assume you’ve got a list of unsubscribed email addresses; everybody does. But what can you do with them? With opt-in advertising, you can win them back and get them to resubscribe to your list. We take your list of unsubscribed email addresses and hash the data to anonymize the users. That hashed data will always be the same for a unique email address, no matter who is hashing it. This allows us to find and target your unsubscribed users, without revealing any of their personal data: it’s simply a match on the encrypted string. We pre-ping websites to discover where and when your unsubscribed users are on ad-serving websites and target them with specific opt-in advertising designed to win them back and resubscribe email addresses to your database.
Opt-In Advertising Maintains Data Privacy Compliance
We work with trusted publishers who handle their data and yours with the utmost care and in full compliance with data privacy regulations. We can provide proof of consent and full trackability for all of our opt-in advertising campaigns. Which means you have a compliant, clean database of opt-in leads that are ready and waiting for lead nurturing and marketing messaging. We encrypt the user’s info when transmitting, whether it appeared on your list first, or through the publisher’s site. So if you are interested in running a campaign to win back subscribers, rest assured that your existing data is safe. And of course, every new lead will also be handled in accordance with all data privacy rules and regulations.
Convinced that opt-in advertising is right for you? Let’s get started.