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Facebook Tips

3 Facebook Features For Lead Generation

May 25, 2017 / By Opt Intelligence

Facebook offers a wealth of data and services to advertisers. As they continue to add new features for users, advertisers benefit too. Their latest advances attempt to connect the online and offline experience to improve conversion rate and customer value, which can have a big impact on your Facebook lead generation efforts.

Offline Conversion Metrics for Facebook Lead Ads

Facebook realized that not every step of the conversion path happens on Facebook, or sometimes even online. In an effort to help advertisers more accurately track the true effectiveness of their Facebook Lead Ads, they’re launching an Offline Conversion solution that allows them to combine known customer data with Facebook behavior and offline actions. Advertisers upload the results of their lead campaigns or integrate their CRM in order to access more valuable results data and improve the effectiveness of their ads.

Facebook Lead Ads, Facebook Tips, How To Guides,

How To: Optimize Your Facebook Lead Form

April 11, 2017 / By Opt Intelligence

There are many different components to a Facebook Lead Ad: the initial ad creative a user sees in their Newsfeed; the Welcome Screen they first see when they click the ad; the lead form itself; and the confirmation screen. And each of these screens has a number of interchangeable, customizable pieces and features. It’s a lot to test! We find that it’s best to break things down piece by piece and optimize one at a time.

The Facebook Lead Form is one of the places it’s easy to get off track. The Facebook Lead Form makes more than 20 questions available to ask, plus a custom field to enter your own. So before you even look at the Facebook Lead Form creator, write down the information you need from customers. Then, take a long, hard look and determine what you really need, and what you want.

Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips, How To Guides,

How To: Split Test Your Facebook Lead Ads

March 28, 2017 / By Opt Intelligence

One of the key components of Facebook Lead Ad optimization is split testing. Also known as an A/B test, split testing entails splitting an audience into two random segments and showing them creative that differs in one key way. This can be your Facebook Lead Ad copy, imagery, offer, CTA or any other element of your ad. The key is to test one item at a time, keeping all the rest the same, in order to find the variable that works best.

Ad Targeting, Facebook Lead Ads, Facebook Tips,

Top 3 Tips To Fine-Tune Your Facebook Lead Ad Campaign

March 9, 2017 / By Opt Intelligence

Your first Facebook Lead Ad Campaign can be quite a learning experience. There are more parts to a Facebook Lead Ad than most other advertising types, making more pieces to create and manage. So once your Facebook Lead Ad is up and running, it can be tempting to sit back and just let it go. But you can learn a lot from your Facebook Lead Ad Campaign quite quickly, and it’s in your best interest to fine-tune as the ad runs. But that doesn’t mean change everything all at once! Here are a few places you can make small tweaks for big results:

Ad Targeting, Budget Optimization, Facebook Lead Ads, Facebook Tips,

3 Ways Facebook Lead Advertising Saves You Money

March 2, 2017 / By Opt Intelligence

Reducing cost per lead and increasing conversions is the ultimate goal for any lead generation campaign. Countless solutions offer new ways to optimize ads and improve conversion rate. But one of the quickest and easiest ways to reduce cost per lead might be right in front of you: Facebook Lead Advertising. While not entirely new, this is one of Facebook’s most recent ad product launches and one they continue to invest and improve upon.

Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

Why Your Facebook Lead Ad Needs A Video

February 28, 2017 / By Opt Intelligence

According to Facebook, people watch over 100 million hours of video every day on the site. And with 1.23 billion active users, that’s pretty powerful stuff. Facebook is investing a significant portion of their resources to video, adding new audio features, livestreaming and more. These developments come with new measurement tools as well. It’s clear Facebook is all about video. But does that mean marketers need to be, too? And why does that matter for a Facebook Lead Ad? Read on to find out.

Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

Facebook Lead Advertising Glossary

February 22, 2017 / By Opt Intelligence

Facebook Lead Advertising is an effective and efficient way to grow your email database and gather potential customer information, also called sales leads. Thanks to Facebook’s wealth of user data, their targeting capabilities are second to none. And their Lead Ad placement doesn’t require a user to click out of Facebook. They are able to submit all their information without having to leave the site and interrupt their browsing experience. This makes them more likely to quickly hit submit on the Lead Form and pass their personal information on to you. Facebook even pre-fills the form with the user’s verified information! Best of all, there is no need for you to set up multiple landing pages on your website. Everything is handled right on Facebook.

Now that we’ve defined Facebook Lead Advertising itself, there are a few other key terms you should know before you start running your first Facebook Lead Campaign.

Ad Targeting, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

8 Ways to Optimize Your Facebook Lead Ads Campaign

February 14, 2017 / By Opt Intelligence

Now that you’ve started running your first Facebook Lead Ads, it’s time to gauge performance, analyze results and optimize your Facebook Lead Ads. By fine-tuning the various feature of your ad, you can find the best set of attributes for lower cost per lead and higher lead quality.

Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

6 Steps To Get Started With Facebook Lead Ads

February 8, 2017 / By Opt Intelligence

If you’ve run a few Facebook campaigns but haven’t tried Facebook Lead Ads yet, now is a great time to start. Facebook Lead Ads are a powerful way to connect with customers right on Facebook, without interrupting their browsing experience or making your team build yet another landing page. But they are also a little more challenging to set up. We’ve created this introduction to Facebook Lead Ads to guide you through what you need to know, and how to setup your first Facebook Lead Ad campaign.

Ad Targeting, Facebook Lead Ads, Facebook Tips, How To Guides,

How To: Simplify The Lead Generation Process With Facebook

February 6, 2017 / By Opt Intelligence

5 Reasons You Should Try Facebook Lead Ads Today

It’s easy to get caught in a single, repetitive process when you’re hyper-focused on acquiring leads. If you’ve tested, tested and tested again to find the most efficient method of gathering that holy grail of customer data, why change your process now? But perhaps you’ve only optimized that process, without evaluating other methods of lead generation. Maybe your whole way of thinking about leads needs to shift in order to streamline the process and lower your cost per lead.