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Landing Pages

The Downfall of the Landing Page

February 21, 2018 / By Opt Intelligence

Landing pages. For many years, they were the end goal of a lead generation campaign. Drive traffic to the landing page in order to secure valuable personal information, AKA, a lead. At that point the lead generation campaign is concluded, personal information successfully transferred into a CRM database, and the lead nurturing process begins. And it worked well—for awhile. But as the internet has swelled with more sites and more people, web traffic simply can’t keep up. The downfall of the landing page has begun.

Landing Pages, Leads Without Landing Pages, Opt-In Advertising,

Do You Know Where Your Leads Are Coming From?

January 3, 2018 / By Opt Intelligence

The traditional lead generation method can leave a lot to be desired. All too often we see the bulk of a lead generation budget being blown on wasted website traffic. The idea is that a visit to your site is worth more than an email address gathered off-site. But in fact, we’ve proven the reverse to be true time and time again. Think you know where your leads are coming from? Here are a few likely sources.

Landing Pages, Leads Without Landing Pages,

Top 5 Problems With Landing Pages

April 25, 2017 / By Opt Intelligence

Landing pages have long been the gold standard of lead generation. Countless webinars, ebooks and tutorials are dedicated to helping marketers improve their landing pages in order to lower cost per lead while getting more high-quality leads that lead to conversions and customers. After all, lead generation itself is only half the battle: once you have their data, you still have to convert leads into customers.

But are landing pages really helping you achieve that goal? They may have early on, but dedicated landing pages created specifically for lead generation may not be the way to go for your next campaign. Here are a few reasons why:

Facebook Lead Ads, Landing Pages, Leads Without Landing Pages,

Are Landing Pages Dead?

April 5, 2017 / By Opt Intelligence

The digital landscape is constantly changing. Every year there are new trends to try and best practices to adopt. As marketing strategies evolve, some mainstays of traditional advertising fall by the wayside. And it looks like landing pages might be one of them. Think about it: direct mail paved the way for email, which has been steadily taken over by social media. And as user-generated content spreads across the internet, landing pages are on the decline.

The internet has grown to include webpages about anything and everything, becoming a far more cluttered landscape for advertisers to navigate. Users have access to more information than ever before, but many actually visit fewer sites, sticking to content aggregators like Facebook. Good news for Facebook, but bad for your website. Or is it? What if you could put a small part of your site right into Facebook? With Facebook Lead Ads, you can.

Facebook Lead Ads, Landing Pages, Leads Without Landing Pages,

4 Reasons To Skip The Lead Generation Landing Page

March 22, 2017 / By Opt Intelligence

Why you don't need a lead generation landing page

For years a landing page was the gold standard in online ad destinations, particularly for lead generation. For some a lead generation landing page was simply a destination url, an existing page already part of their site navigation and merely assigned as the designated landing page for an ad without any changes or optimization based on the campaign. But many marketers would spend countless resources crafting unique landing pages for each campaign, and sometimes for each piece of creative in that campaign. What started as a way to more easily track and convert customers could quickly become unmanageable. We’ve all been there. And you know what we say? Skip the landing page! Here’s why: