If your email list could use a refresh, you’re not alone. Over time, email marketing databases become less engaged and less relevant. Subscribers change interests, potentially outgrowing your product or service. Users become immune to your message and stop clicking. Or perhaps you yourself are stuck in an email rut. Whatever the reason for an underperforming or unattended email list, these four quick fixes will help you get back on track fast.
Purge Inactive Subscribers
Spring cleaning your email list can happen any season. While a big email list sounds appealing, the truth is that a large but inactive list can actually hurt you. Email service providers look at email engagement (opens, clicks, etc.) and can hinder performance for those who look like they have an unengaged or uninterested email database. Low engagement is a hallmark of a spammy list, so ensure yours stays on the up-and-up by cleaning out inactive users.
Run a Subject Line Test
Underperforming subject lines can also lead to low engagement. Look at your next month of email deployments, and come up with a few testing themes. This could be action words, incentives, emojis, you name it. Then, write a batch of subject lines to test your themes. The goal is to find out what increases open rate, and then to iterate and improve from there.
Retarget Unsubscribed Email Addresses
To further reactivate your email list, you can retarget your old, unsubscribed email addresses. Just not with email. We can work with you to encrypt your list and securely target past subscribers on third-party websites they already know and love. You can include an incentive for rejoining, and you’ll receive double opt-in verification that these email addresses have rejoined your list. The best part? You only pay for confirmed subscribers!
Segment Your Offers
Another way to make your email list work harder for you is to group your subscribers by commonalities. This could be interest, purchase behavior or demographic data. Then tailor an offer or incentive to each group. This will boost engagement and conversion by cutting through inbox clutter and appealing to each group specifically.
Ready to get started? A free evaluation is a great first step towards an upgraded email list.