About The Blog

We are the global leader in opt-in advertising, the most advanced online advertising exchange dedicated to the user opt-in experience.

Opt-Intelligence® was established in 2003 to accelerate opt-in email subscriber acquisition for a growing wave of permission-based email marketers, while providing a website monetization solution for online publishers seeking an alternative to traditional banner ads.

Today, we work with the world’s leading marketers and thousands of small businesses to ensure every customer journey begins with an introduction that adds value to their day. We work with the world’s leading website and mobile app publishers to drive new revenue using our unique opt-in ad units that provide value to users and never take users away from the publisher’s property. We support agencies by providing programmatic excellence for subscriber acquisition at scale – powered by world-class data. Our proprietary services and products set the standard for subscriber acquisition and opt-in ad serving.

A big part of that is Facebook Lead Advertising. This game-changing ad product allows marketers to serve a fully functional lead form right in the Facebook Newsfeed. Facebook pre-populates the lead form with user data, making it incredibly simple for a potential customer to provide a company with their data. There is no interruption to their Facebook browsing, which leads to higher form completions. Add in Facebook’s powerful targeting capabilities and you’ve got a recipe for higher quality leads—not to mention a lower cost per lead.

This blog should serve as a knowledge source for Facebook Lead Ad targeting, optimization, creative development, testing and more. Still have questions? We’re here to help.