Have you thought about how you safeguard your customer data? What about the marketability of your email list? You should. Data privacy regulations are moving into the United States, with California being the first (but certainly not the last) state to take a strong stance around protecting consumer data. Utilizing opt-in advertising for 100% permissioned leads ensure that you have trackable proof of consent for every email in your database. But you also need to make sure that the database itself is secure and that all data transfers use encrypted methods to protect the data in transit. Opt-in advertising can help maintain data privacy every step of the way.
Opt-in advertising can be used to retarget and resubscribe former customers, as well as generate new leads. Every email address is encrypted, whether it’s sent from your list to match to your unsubscribed list, or sent to you as a new lead, maintaining data privacy all along the way. And you have trackable proof of consent for every lead. All from within a trusted network of sites that your prospective leads already know and love. This makes it faster and easier to identify, target and subscribe these leads to your email database. Which means you can start marketing to them quickly and in accordance with all privacy regulations.
The California Consumer Privacy Act (CCPA) is very similar to the European Union’s General Data Protection Regulation (GDPR) in that it primarily governs how companies protect consumer data. Both also cover how companies can use data for marketing purposes. GDPR is a bit more specific and limiting to businesses, so our advice is to follow their guidelines with respect to customer data, as this should almost always ensure you are fully compliant with any local regulations.
Businesses operating in California (even if not physically located within the state) that generate $25 million or more in annual revenue must comply with the California Consumer Privacy Act as of January 1, 2020. And it’s expected that more states will follow suit. Get your list in order today and start generating leads with opt-in advertising. We can help you get started.