GDPR has come into effect, and with it, far-reaching implications for email marketers around the world. While the General Data Protection Regulation may technically only apply to European Union citizens, most have adopted its principles on a global level to ensure full compliance. When it comes to email marketing, this means a sender must have proof of consent for every address they include in their distribution. Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising.
Review Your Current Email List For GDPR Compliance
Depending on how old your list is and how you acquired the contacts on it, you may have varying types of records on your email recipients, including how consent was given. Before you can rebuild your email list, you’ll need to evaluate your current consent situation. Consider how people were added to your list: did they make a purchase, sign up through a lead generation form on your site, or through co-registration or
opt-in advertising with a third party? What was your privacy policy language on their method of entry, and did you require a checkbox or double opt-in to validate? And finally, do you have their home address or at least country of residence? It may be difficult to determine every recipient’s origin, but hopefully this exercise will give you an idea of what level of consent you have, as well as how many of your users may be impacted by GDPR. Then you can tackle the next step as you rebuild your email list.
Send An Opt-In Email For Explicit Consent
Yes, they’re a bit annoying. Everyone’s Inbox is flooded with them lately, and some consumers are using them as a quick reminder to opt-out and clean house. But as you work to validate or rebuild your email list, remember there’s a reason so many have joined this trend: it gives you an opportunity to demonstrate explicit consent and keep a record of it. Yes, you may get some unsubscribes, but the vast majority will be people who had forgotten they were on your list and had either been segmented out or rarely opened your emails only. Your list size may shrink, but the quality should improve. And a small list of loyal subscribers is a better starting point than zero as you rebuild your email list.
Rebuild Your Email List With Opt-In Advertising
Email list not as big as the one you started with? It’s not surprising to lose a few subscribers along the way in order to be fully compliant. Now is the time to rebuild your list of verified, qualified contacts with opt-in advertising. Our network of third-party websites gives you full control of targeting and placement, so you can find the right people to rebuild your email list and track consent. Utilizing double opt-in will provide you the necessary documentation to show GDPR compliance and maintain a quality list that will convert more quickly. As you rebuild your email list, focus on quality, not quantity. But don’t sacrifice size for savings—opt-in advertising allows you to rebuild your email list at scale.
The best part? You can get started today for free!