Blog Archives

As TikTok comes under fire and faces a potential ban, Meta has responded with a removal of Reels incentives as they anticipate less competition. This has left social media creators scrambling to determine which platform to prioritize. Our guess? Meta will be victorious, but paydays may be smaller. Which leaves room for new content to crop up, and makes this the perfect time for you to bolster your social media presence.

The threat of a TikTok ban is compressing creators, and therefore users and viewers, to other platforms. That means there are more active eyeballs on Facebook and Instagram than ever before. Which makes it the perfect time to start using these platforms. You’ll be able to achieve wider reach more quickly thanks to an influx of users.

By removing some of the content bonuses and incentives, Meta has also left the door wide open for new creators. Many veteran creators will slow down posting without these lucrative bonuses, which means there will be less content competition. So it’s also the perfect time to start posting organic content.

Consistent, organic content and strategic, targeted paid promotion will pay off big time (and in no time) on Facebook, at least in part thanks to the shift away from TikTok. Make sure to include lead generation ads in your strategy to grow your email list. And consider a multi-channel content strategy that pairs your email content with organic posts and boosts to drive your message home and increase engagement.

Ready to get started? A free evaluation will set you up for success with lead generation ads on Instagram and Facebook.

Facebook Lead Ads,

How To: Use Instagram Reels to Grow Your Email List

February 27, 2023 / By Opt Intelligence

Turns out, TikTok trends and Instagram dances can actually help build your email list. You just have to be willing to move fast, and occasionally get outside your comfort zone. Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. It can be hard to predict what sound or idea will be next, but we’ve got a few tips to help likes, and email subscribes, go up.

Be Timely and Trendy

What sets Reels apart from the regular feed of Instagram is the discoverability. A user’s feed is curated by who they follow, but the Instagram algorithm surfaces Reels that it thinks a user might like, even if they are not following that account. There are a lot of ways to improve your reach and discoverability, but a major factor is timeliness.

Reels are all about trends. Whether it’s a song, sound, dance move or challenge, there is always a new “thing” that everyone is doing. The key is to catch it early and get creative about what works for your brand. They won’t all be a fit, but you have to act fast.

Get Creative and Crafty

Not only do you need to think fast, you’ve got to connect it to your brand and get it produced quickly. First, identify what seems like a brand fit. Dances may not be for you, but enumerating “three reasons why” could be perfect. Then, determine your angle. Is this a customer centric post, or more insider? Is it funny, or serious? Third, get filming! This requires a phone and maybe a light. You need to move quickly, so let go of the idea of commercial shoots and editing. Add hashtags, post, and engage with those comments to watch the new leads roll in!

Boost Your Best Content

While you normally may focus on conversions with your ad buys, the KPI here is engagement. You want to see what is resonating with people and then give that some extra gas with a paid boost. This helps lift your overall account and will get you in front of highly engaged users. You should see a natural lift in email sign-ups from this, but to really take it to the next level you can strategically retarget these engaged users with an Instagram Lead Generation Ad.

Ready to get started? A free evaluation will set you up for success with lead generation ads on Instagram and Facebook.

Facebook Lead Ads,

Three Reasons to Run Facebook Lead Ads

October 31, 2022 / By Opt Intelligence

Lead generation is an important part of any marketing strategy. But there are many different ways to run campaigns. One of the easiest, and often overlooked, is Facebook. Facebook Lead Ads have been around for several years, but they fly under the radar to some of the new advertising products. Other marketers’ mistakes are your gain, as you can quickly generate leads at scale on a platform nearly everyone uses. Here are three reasons to try Facebook lead generation today.

1. Facebook Has Scale

Let’s face it: just about everyone has a Facebook account. Some may login more than they admit, but nearly everyone can be found browsing the social media site at some point. The connection to friends and family has given way to content, and users visit daily to consume the latest information. All of those scrolling fingers provide a large pool of potential leads.

2. Facebook Has A Wealth of Data

That content consumption tells Facebook a lot about their users. What videos do they watch until the end? What articles will the comment on or send to a friend? How long are they reading a post? Each action gives them more knowledge about what users are looking for, whether it’s an overt shopping recommendation or a more passive life stage or milestone. All this information creates a very sophisticated targeting pool for advertisers.

3. Facebook Makes Lead Ads Easy

Facebook knows a lot about its users. This is great for targeting, since they know what people are interested and engaged with. But they also have all of a user’s basic information, like name and email. This makes lead generation incredibly easy, as Facebook Lead Ads can pre-populate lead form fields with known information. This saves time for the user and makes it that much easier for them to click submit and join your email list.

Ready to get started? A free evaluation can set you on the right path for Facebook Lead Generation.

Facebook Tips, Opt-In Advertising,

Are Facebook Ads Right For You? Three Questions To Ask Before You Buy

June 30, 2021 / By Opt Intelligence

Facebook is clearly an advertising powerhouse. But does it deserve a spot in your marketing plan? There are three questions to ask yourself before you dive in.

Facebook Lead Ads, Facebook Tips, Lead Nurturing,

Warm Up Your Cold Leads With Strategic Social Ads

January 27, 2021 / By Opt Intelligence

Whether you’ve got a list of leads you need to retarget outside of the inbox or you’re in search of brand new leads, social ads offer cost-effective targeting and wide reach.

Facebook Lead Ads,

Are Facebook Lead Ads Still a Viable Option?

March 6, 2019 / By Opt Intelligence

Facebook continues to tackle data privacy issues and false news accusations. Combine that with historically high pricing for Facebook Lead Ads, and many are left wondering if the platform is worth including in any lead generation plan. While target Cost Per Lead (CPL) will vary by industry and individual, we have a few thoughts on Facebook Lead Ads in an era of increasing focus on data privacy.

Facebook Lead Ads,

4 Fast Facts About Facebook Lead Generation

August 8, 2018 / By Opt Intelligence

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads. But Facebook lead generation never caught on in the way many hoped it would, or assumed it could. High cost per lead was often cited as a major factor, and recent changes have only made it more difficult to generate leads at scale with Facebook Lead Ads. Considering Facebook lead generation for your business? Here are four fast facts you need to know first:

Ad Targeting, Budget Optimization, Facebook Lead Ads, Lead Ad Creative, Opt-In Advertising,

What Facebook’s Newsfeed Updates Mean For Facebook Lead Ads

February 7, 2018 / By Opt Intelligence

If you run a Facebook page for your business, you’ve probably heard about the recent changes the site is making to the Newsfeed. They’ve framed it as a shift to focus on updates from friends and family, a return to the first years of Facebook. But what does that mean for brand pages, particularly those running Facebook Lead Ads? Some say a lot; others, very little. It all comes down to how you’ve been using Facebook for your business all along, including Facebook Lead Ads.

Ad Targeting, Facebook Lead Ads, Leads Without Landing Pages,

What To Do When You’re Fed Up With Facebook’s Cost Per Lead

December 13, 2017 / By Opt Intelligence

Facebook is undoubtedly one of the most powerful websites out there. Marketers have been trying to harness that power for their own use for years, trying and testing each new feature and ad type to see what works for their brand or industry. So when Facebook launched Facebook Lead Ads, we were ecstatic. Finally! A new advertising type that made generating leads without landing pages possible on the most popular social network.

Ad Targeting, Facebook Lead Ads, Facebook Tips,

How to Use Facebook Custom Audiences to Generate Leads

October 19, 2017 / By Opt Intelligence

Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.