Blog Archives

Whether you’re running a traditional lead generation campaign or testing how to collect leads without landing pages, the end result is the same: you’ve got a lot of leads to follow up on! Remember, lead generation is only half the battle, and then lead nurturing comes into play.These leads have expressed interest, but they’re not your customers—yet. But you can convert them into paying customers quickly with the following lead nurturing tips.

1. Follow Up Fast

Ideally your new leads are immediately receiving an email. This requires linking your CRM to your lead generation campaign, whether it’s on Facebook or other websites. Can’t make that work right now? Include a confirmation screen in your ad and send the initial email to leads as soon as possible to start the lead nurturing process. Within 48 hours is best, and try not to go longer than a week. You don’t want your shiny new leads to forget about you!

Ad Targeting, Facebook Lead Ads,

3 Common Facebook Lead Ad Mistakes (And How To Avoid Them)

April 19, 2017 / By Opt Intelligence

A Facebook Lead Ad is a powerful marketing tool. This self-contained lead form and ad unit in one can be the cornerstone of a lead generation campaign and is a highly effective method for lowering cost per lead by gathering leads without landing pages. But you have to use it effectively to reap the true benefits. There are a few mistakes that are easy to make, but even easier to correct, once you know what to look for.

Advanced Lead Tactics, Facebook Lead Ads,

You Ran A Facebook Lead Ad…Now What?

March 15, 2017 / By Opt Intelligence

Congratulations! Your Facebook Lead Ad Campaign has concluded and the Facebook reporting statistics looks promising. High reach in your desired target audience and a low cost per lead. So…now what do you do? Start over with more of the same? Try something different? Or just take a nap? What you do after running a Facebook Lead Ad Campaign may actually be more important than the ad itself. It takes work to turn these leads into customers! Here are a few things you need to do to get started on your Facebook Lead follow-up.

Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

Why Your Facebook Lead Ad Needs A Video

February 28, 2017 / By Opt Intelligence

According to Facebook, people watch over 100 million hours of video every day on the site. And with 1.23 billion active users, that’s pretty powerful stuff. Facebook is investing a significant portion of their resources to video, adding new audio features, livestreaming and more. These developments come with new measurement tools as well. It’s clear Facebook is all about video. But does that mean marketers need to be, too? And why does that matter for a Facebook Lead Ad? Read on to find out.

Facebook Lead Ads, Facebook Tips, Lead Ad Creative,

Facebook Lead Advertising Glossary

February 22, 2017 / By Opt Intelligence

Facebook Lead Advertising is an effective and efficient way to grow your email database and gather potential customer information, also called sales leads. Thanks to Facebook’s wealth of user data, their targeting capabilities are second to none. And their Lead Ad placement doesn’t require a user to click out of Facebook. They are able to submit all their information without having to leave the site and interrupt their browsing experience. This makes them more likely to quickly hit submit on the Lead Form and pass their personal information on to you. Facebook even pre-fills the form with the user’s verified information! Best of all, there is no need for you to set up multiple landing pages on your website. Everything is handled right on Facebook.

Now that we’ve defined Facebook Lead Advertising itself, there are a few other key terms you should know before you start running your first Facebook Lead Campaign.

Ad Targeting, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

8 Ways to Optimize Your Facebook Lead Ads Campaign

February 14, 2017 / By Opt Intelligence

Now that you’ve started running your first Facebook Lead Ads, it’s time to gauge performance, analyze results and optimize your Facebook Lead Ads. By fine-tuning the various feature of your ad, you can find the best set of attributes for lower cost per lead and higher lead quality.

Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

6 Steps To Get Started With Facebook Lead Ads

February 8, 2017 / By Opt Intelligence

If you’ve run a few Facebook campaigns but haven’t tried Facebook Lead Ads yet, now is a great time to start. Facebook Lead Ads are a powerful way to connect with customers right on Facebook, without interrupting their browsing experience or making your team build yet another landing page. But they are also a little more challenging to set up. We’ve created this introduction to Facebook Lead Ads to guide you through what you need to know, and how to setup your first Facebook Lead Ad campaign.

Ad Targeting, Budget Optimization, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

How To: Reduce Cost Per Lead by 75% On Facebook

February 3, 2017 / By Opt Intelligence

Ad Targeting, Advanced Lead Tactics, Budget Optimization, Facebook Lead Ads, Facebook Tips, How To Guides, Lead Ad Creative,

How To: Create a Lead Funnel On Facebook

January 26, 2017 / By Opt Intelligence

Create a lead funnel with Facebook advertising.

Facebook Lead Ads are a very powerful product that allows you to capture a potential customer’s information quickly and easily, without the hassle of building a landing page or interrupting the customer’s day by requiring them to click off of Facebook. The lead form is contained within the ad for easy completion and data transfer.

Sounds simple, right? And it is—when executed correctly. But a Facebook Lead Ad can’t do all the work on its own. For the best performance at the lowest cost, you need to build a lead funnel using additional Facebook advertising products and content tactics.