Blog Archives

Whether you use a sophisticated CRM or a basic inventory and customer database, you have a lot of data on your customers and their purchase behavior. You also have an unsubscribed list of users, many of whom are probably former customers who you would like to win back. The catch? You can’t use the information you have on these unsubscribed users to reactivate or resubscribe them via email, because–you guessed it–they’ve unsubscribed! But that doesn’t mean you can’t target them in other ways.

The data you have on your current and former customers can be used to make targeted, fact-based assumptions about your unsubscribed email list. Here are three ways to use data to win back customers.

Advanced Lead Tactics, Email Marketing,

How To: Win Back Unsubscribers For The Holiday Shopping Season

November 6, 2018 / By Opt Intelligence

The holiday shopping season starts earlier every year. And while it’s not quite in full swing yet, earlybird deals and preview sales are already taking over inboxes. Black Friday and Cyber Monday promise to drive tons of online and in-store traffic. ‘Tis the season to ramp up your efforts and convert those new leads into customers. But it’s also the perfect time to re-engage previous customers with a campaign to win back unsubscribers.

Ad Targeting, Facebook Lead Ads, Facebook Tips,

How to Use Facebook Custom Audiences to Generate Leads

October 19, 2017 / By Opt Intelligence

Facebook’s Custom Audiences offers a powerful targeting platform that allows you to upload lists of current customers and email subscribers and match them to Facebook profiles for ad targeting. But wait—if you’ve already got their email address, what more could you want from them? Turns out, a lot. With Facebook Custom Audiences you can create lookalike models for additional ad targeting, as well as retarget known users to drive conversions. Here are just a few ways to use Facebook Custom Audiences to generate opt-in leads and increase conversions.

Facebook Lead Ads,

3 Reasons to try Facebook Lead Ads…and 1 Reason Not To

September 13, 2017 / By Opt Intelligence

Nearly everyone has a Facebook account these days, from pre-teens to grandparents. Each generation uses it a little differently, but there’s no denying it has tremendous influence in today’s digital world. Facebook’s ad targeting capabilities are second to none, and Facebook Lead Ads can be an incredibly powerful tool to help build your email list. But are they right for you? Here are a few reasons they work well and are worth testing…and one reason you might want to focus lead generation efforts elsewhere.

Advanced Lead Tactics, Facebook Lead Ads, Facebook Tips,

Advanced Tips for Facebook Lead Generation

July 27, 2017 / By Opt Intelligence

There are a tremendous number of options available when building a Facebook lead generation campaign. The targeting capabilities, form builder and multiple media types are very powerful, but they can also be overwhelming when you’re first starting to capture leads without landing pages on Facebook. First-time Facebook lead generation campaigns may be a bit simpler. But as you gain experience with the platform, it can be beneficial to dig into the more advanced options available to you. Here are a few opportunities to boost your Facebook lead generation performance.

Facebook Lead Ads, Facebook Tips,

Top Tips For Testing Your Facebook Lead Ads

July 5, 2017 / By Opt Intelligence

Whether it’s your first or your fifteenth time running Facebook Lead Ads, your campaign can almost always benefit from testing and optimization. Even top-performing campaigns eventually become stale or oversaturate their audience. A few tweaks at various points can keep your Facebook Lead Ads running efficiently, providing you with high-quality leads to nurture and convert into customers.

Ad Targeting,

One Quick Tip To Fast Track Your Facebook Lead Ad

June 22, 2017 / By Opt Intelligence

There are a lot of moving parts to a Facebook Lead Ad. From creative to call-to-action, form fields to friend-of-a-friend targeting, every aspect of your Facebook lead generation campaign is carefully crafted to work together for lowest cost per lead and highest lead quality. But what if your cost per lead is higher than you’d like? Or you’re struggling to convert these leads and need more qualified potential customers? There’s one quick fix that can drastically improve your Facebook lead generation efforts: retargeting.

Ad Targeting, Facebook Lead Ads,

6 Strange Targeting Options For Facebook Lead Generation

June 20, 2017 / By Opt Intelligence

Facebook holds a wealth of data about its users. The majority of this is gleaned through social interactions: every like, event RSVP, emoji reaction and search is catalogued to create a remarkably in-depth profile of each user. Most have also filled out basic demographic data upon sign-up, and location services on mobile devices fills in the rest. Finally, Facebook will partner with data companies to provide even more robust advertising options, most often on the financial and purchasing side. And they’re constantly refining what’s available to marketers. Which means you can get pretty creative with your targeting! Here are a just a few of the ways to make use of these unique targeting capabilities for Facebook lead generation.

Lead Ad Creative, Lead Nurturing, Leads Without Landing Pages,

4 Key Steps to Take Before Running a Lead Generation Campaign

May 23, 2017 / By Opt Intelligence

Whether you’re gathering leads without landing pages or running a more traditional lead generation campaign, there’s some legwork to be done before you launch your actual lead generation ads. It can be tempting just to jump right in, especially when you can run a campaign to generate lead without setting up landing pages. Yes, fully integrated lead ad units save a lot of time and resources, but you’ll want to thoughtfully plan out your campaign for maximum efficiency and optimum cost per lead. Here are a few steps to take:

Ad Targeting, Advanced Lead Tactics,

5 Ways To Use Seasonality For Lead Generation

May 17, 2017 / By Opt Intelligence

One of the best ways to make a lead generation ad stand out is to speak directly to the user. This can be achieved in varying ways, using site cues based on ad placement, retargeting off past browsing behavior and narrowly defined demographic targeting that allows you to make certain assumptions. But perhaps one of the easiest way to stand out is to be timely, using current events, holidays and seasons to your advantage.

Seasonal Offers

Not every industry or business will be able to operationalize this, but if there is any way to tie your lead generation offer into a holiday or current event, do it. Retailers have been doing this forever, capitalizing on all kinds of holidays as a reason to discount merchandise. Why shouldn’t you? Every day has a different random holiday to commemorate, and social media makes many of them far more well-known than ever before. You can also tie into news headlines (but be prepared to act fast!) or simple weather patterns, crafting “warm up” and “cool down” offers. Anything to make your lead generation ad seem timely for today.