Website traffic is useless. There. We said it. Disagree? That’s OK. It can be hard to accept at first, but not all hope is lost. You see, there is still a very important purpose for your website: conversions. But when it comes to wesbite traffic for lead generation, loads of web traffic is not beneficial and can waste a ton of time and money. In a word? Useless. Which is why you need to invest in generating leads without landing pages.
You Need Sales, Not Stats
It’s tempting to put big numbers of website visitors on a report. But what are those visitors really doing? In many cases, it’s a big fat nothing. They’re inflating numbers on a report, and driving down your conversion percentage. Because at the end of the day, you’re only really interested in website traffic for the opportunity it presents: to convert those visitors into customers.
Ever heard of window shopping? In brick and mortar stores it’s also called browsing, or shopping without buying. And there are a ton of window shoppers online, comparing prices for goods and services across the internet. They may be on your site, or comparing in a search engine like Google Shopping. But they are cold leads who are not ready to commit quite yet. And until they are ready to buy, they’re simply using your site for research.
Leads Can Come From Anywhere
If you’re not driving traffic to your site, then how are you ever going to make sales? By generating leads without landing pages, through other channels. Co-registration and self-contained lead ads offer the opportunity to capture all the information you need without driving useless website traffic to your site. You can collect all this information on third-party sites favorited and frequented by your target customer, then use this information to retarget them with sequential ads or a lead nurturing email campaign.
Only then, once these leads have opted in, will you start driving traffic to your website. This results in a lower, slower flow of more qualified web traffic that is much more likely to convert. So you’re not wasting time and money on unqualified leads who have a negative impact on your bottom line.