Email marketing is a fantastically powerful tool. But it’s also a lot to manage. You need to get the right message to the right people at the right time. And you don’t know what other emails or outside factors you’re competing with. That’s why email marketing metrics and goals are so important. Here, we break down the top two email marketing goals to set yourself up for success.
Improve Email Engagement
The biggest differentiation between successful email marketing campaign and failures comes down to engagement. With email, this first means delivery, into the inbox, not spam. And then interaction factors in, such as opens and clicks. Timing and creative testing will help guide you to improve your overall email engagement.
But why does it matter? Email service providers look at your engagement to judge the health of your list. Sustained low engagement signals a lower quality list, which can hinder future sends. A health email engagement rate ensures a steady stream of website visitors, as well as successful future sends.
Grow Email List
This sounds simple enough, but as you can see from the email engagement goal, quality it key. You want to build a targeted email list full of people who are in the market for your product or service and likely to open your email. Targeting and timing are everything.
That’s why co-registration advertising should be a crucial part of your list-building strategy. These opt-in advertising options put your message in front of a highly targeted group of people that meet key characteristics for your business. The ads make it easy to opt-in, pre-filling the user’s information or building on other sign-ups. You only pay for confirmed leads, and they can be transmitted very quickly as double opt-in leads, so you can market to your new list almost immediately.
If you’re ready to achieve these email marketing goals, we’re ready to help. Get started with a free evaluation today.