Digital communication with customers has been a crucial part of many marketing strategies for a long time. Direct access to their inbox means your message gets to them wherever they are, whenever they want, and often in the palm of their hand. As we as a culture increasingly shift to online interaction, email lists are becoming more valuable than ever. But is yours working as hard as it could be? Here are three ways to optimize your email list immediately.
Run a Campaign to Winback Unsubscribers
You know you shouldn’t email your unsubscribed users. But everyone thinks about it. After all, you’ve got a great list of previously interested customers just sitting there. Now imagine there was a way to reach them outside the inbox, without violating any regulations. Tempting, right?
With a campaign to winback unsubscribers, you can target them through opt-in advertising on third-party partner sites they know and love. People are consuming more digital content than ever before, making this the perfect time to retarget those unsubscribers and add them back to your list. Read more about how it works, then get a free evaluation to get started.
Implement Personalized Email Content
Inboxes are being flooded with marketing messages right now. So how do you break through the clutter? With smart personalization. Start with tailored subject lines that dynamically add a subscriber’s name and have been proven to increase opens. Or consider completely customizable content that uses their previous site behavior to deliver hyper-relevant content and product recommendations. The key is to ensure your email marketing message demands to be open in a sea of promotions and sales.
Optimize Sends to Your Most Engaged Subscribers
While it’s tempting to blast your database over and over in the hopes of re-engaging them while they are more active online, this is not the best strategy. Just because they are online doesn’t mean they are interested in you. And after multiple non-opens, many email service providers will start to question the quality of your list. If your content isn’t resonating, try identifying why so you can fix it, but focus on sending only to your more active subscribers for a bit. In email marketing optimization, sometimes quality is better than quantity.
Ready to grow your email list? Find out how opt-in advertising can help you generate leads at scale.