Lead generation can be downright scary, if you make some of these mistakes. Read on for cautionary tales to scare you this Halloween. And whatever you do…don’t turn off the opt-in!
Landing Page Labyrinth
On a dark and stormy night, a skeleton salesman set out to create a lead generation campaign. He built a complex landing page designed to obtain all the information he needed to build the perfect skeleton exactly to his client’s specifications. The form was long and detailed, including fill-in answers, drop-downs and radio buttons. Multiple buttons and clicks were required to advance and submit the final form. He cackled as he launched the lead generation campaign and sat back to watch the thunder and lightning roar outside.
Suddenly, he noticed his campaign costs rising, but his form submissions remaining at zero. He was losing customers to his carefully constructed landing page labyrinth! Some were bouncing before even reaching the form, while others grew weary and lost within all the form fields. He tried to fix it but became tangled himself. In the morning, he was found in his chair, face frozen in horror as the number of leads remained zero. If only he has utilized an opt-in campaign, he could have generated leads without landing pages and saved himself.
A Ghostly Graveyard Of Unsubscribed Emails
Creeeeak. The undertaker looked up from his work. The wind, perhaps? He sighed and returned to his books. The nature of his work did not provide much repeat business and he was struggling. He reviewed his past contacts before pausing. Was that a voice calling out? No, no. Far too late for visitors. He peered at a column marked “unsubscribers.” No one had reached out to them in quite some time. Could they be a source of new business perhaps? Only one way to find out. He devised a campaign to contact them.
There. A scream, to be sure. He set out to investigate, putting aside his intentions of contacting these unsubscribers. It could wait until morning. But when morning came, the undertaker was nowhere to be found. His records were found undisturbed, just where he left them. But no trace of the man was ever found. If only he had created a campaign to win back unsubscribers sooner, he might still be with us today.
Double Opt-In of Doom
As the sun finally set for the evening, Dracula stretched and rose from his coffin. He was hungry. Too hungry. Victims had been scarce lately, and it was time to change up his methods. He devised a campaign to bring potential blood donors to him. A few quick clicks and he was on his way to opting-in a fresh supply. He paused on the double opt-in option. But no, no time for that, he was hungry now. He set his blood generation campaign live and sat back to wait.
Ding-dong! His first snack. He opened the door wide. The timid girl smiled. “I’m here to fly a kite?” “No, no! I get to bite.” Dracula replied. The girl frowned. “I guess I misunderstood. Sorry!” Dracula watched as she turned and walked away. More came, but all were confused. As the morning dawn approached, Dracula retired to his coffin, weak and hungry. If only he had used double opt-in lead generation, perhaps he could have found a willing blood donor.
The Lost Souls of Lead Nurturing
“Double, double toil and trouble…” the witch murmured as she stirred her cauldron. Eye of newt, a few lizard tails and just a drop of swamp water. Her lead generation potion was coming to a full boil and she was ready for the leads to roll in. She cackled as scores of souls joined her list, lured by the siren song of her magical incantation. But as the weeks wore on, none of them requested a spell. Not a love potion, a hex, even a simple glamor. What could be missing?
Her spell had worked perfectly, but that’s where it ended. If only she had followed up with a lead nurturing campaign, explaining her services, perhaps she could have filled her spellbook with new potions.
We hope these spooky tales inspire you to ditch the landing page labyrinth and generate leads without landing pages. Take a peek under the cobwebs and dust off your unsubscribed email list to launch a lead generation campaign to win back unsubscribers. Always consider double opt-in, and never forget your lead nurturing campaign. Happy Halloween!