The California Consumer Privacy Act, or CCPA, is intended to provide protections to California residents regarding their personal information and data. It is often compared to GDPR, the General Data Protection Regulation enacted in the EU, but the two are not exactly the same. CCPA applies to companies that do business in California, including online business. You do NOT need a physical presence. Read more on CCPA here, and follow the steps below to ensure compliance now that CCPA enforcement has begun.
Work With Compliant Publishers and Partners
Working with an industry leader like Opt-Intelligence means that you have access to trusted publishers your potential leads already know and visit frequently. It also means that we have vetted these publishers in advance and ensure full data privacy every step of the way. An added benefit? Opt-in advertising allows you to generate leads without landing pages, eliminating costly and time-consuming development in favor of safe, secure and simple co-registration.
Enable Double Opt-In To Track Subscribers
Co-registration makes it incredibly easy for new subscribers to join your email list. As they browse the sites they already know and love, relevant offers are presented and pre-filled with their provided information. This allows them to sign up with minimal effort—sometimes only a single additional click!
This is easy for all involved, but we’ve found that some users (and brands!) prefer the added verification and assurance of double opt-in. With double-opt in, a user will receive a confirmation email upon sign-up. They’ll need to open and click to confirm registration, and then your lead nurturing can begin. This ensures quality leads who fully understand what they have signed up for, while also providing extra proof of opt-in.
Retarget Unsubscribers Safely With Data Encryption
Everyone has a list of unsubscribed email addresses they long to make use of. With a campaign to win back unsubscribers, you can reactivate these previously subscribed email addresses at a lower cost than generating new ones. The key is to apply the same data privacy safeguards from new leads to old leads as you work to win back unsubscribers.
Our campaigns designed to win back unsubscribers utilize hashed data to maintain CCPA compliance. We pre-ping to check if an email address already appears on an email list, or in this case, an unsubscribe list. A hashed email is always hashed the same way, so the encrypted email address is unique to the users, without revealing their personal data. In this way we can securely and privately target only those unsubscribed users, without sending an unwanted email. The resubscribe rate is high, and the whole process is fully compliant with data privacy guidelines like CCPA.
Ready to put these into action and ensure you’re CCPA compliant? We can help! Get started for free today.