Facebook ads are a versatile marketing tool. They work for businesses of all sizes, in nearly every industry. And while it’s a competitive market across the platform, some ad products are more widely utilized than others. This can drive the cost up, and price small to medium sized businesses out of the advertising space. That’s why we often recommend Facebook Lead Ads for in-platform lead generation without landing pages.
Why Facebook Ads?
Facebook (or Meta) has a wealth of knowledge on its user base. That data translates into impressive targeting capabilities for its advertisers. That means you can pair demographic information like age, gender or location, with psychographic information, like interests and life events. All of this is part of Facebook’s proprietary algorithm based around the actions users take on the site and information they provide it. You can also upload your email list to create lookalike models or ensure you don’t target current subscribers.
Why Facebook Lead Ads?
Facebook Lead Ads utilize the incredible targeting options that all Meta ad products have, with the added benefit that they do not require the user to leave Facebook to convert. The vast amount of information Facebook has on its users is translated into pre-filled form fields within lead ads, making it a simple, one-click sign up for the user. There’s no landing page for you to create, and no friction to join the list for your new leads. Which means you get verified leads added to your email marketing list FAST.
Why Not Get Started Today?
Facebook ads are incredibly easy to launch on your own, but we also have experts who can help. A free evaluation can set you on the right path for Facebook Lead Generation. So what are you waiting for? Get started today!