So you grew your email database. What’s next?
Congratulations! Your email list is growing. A thriving database is a great asset for just about any type of business. But you have to know how to use it correctly. Without an email activation strategy, that email database is just a long list of characters. That’s why we put together this quickstart guide to email marketing.
Brainstorm Email Content
Putting your email list to work for you starts with planning. Write out a bunch of email topics. More than you think you need. Way more.
Build An Editorial Plan
Now that you have content topics and ideas, come up with email formats. Long form newsletters, short summaries, single topic in-depth articles. All are options.
Develop An Email Marketing Calendar
Before you start writing, you’ll want to plan out your frequency of email sends. Plot out which email formats, with which topics, will be sent when.
Craft Your Email Content
Let the fun begin! Write your emails, including subject line variations for testing. Remember that less is more.
Segment Your Email List
It’s almost time to send your email campaign, but first you need to determine who’s getting it. Is this going to your full list, or a subset based on engagement or interest?
Reach, Recap, Repeat
Once your email has reached inboxes, it’s time to evaluate it’s effectiveness on open, clicks, conversions and more. Then use that information to optimize your next email campaign!
Of course, there’s a lot more detail that goes into the execution of a successful email marketing campaign. This is just a brief overview to get you started quickly. For an in-depth analysis of your email list or marketing plan, get started with a free evaluation today.