Everyone has an unsubscribe list. Customers get tired of a full inbox and conduct a “spring cleaning” of their email subscriptions, or they sign up for a seasonal reason and opt-out after. Perhaps they think they can simply search for content or offers online and haven’t seen the value of staying on your email list. Whatever the reason, you’ve got a list of unsubscribes you can’t do anything with. Or can you? With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list.
First, a quick refresher on unsubscribed email addresses: you should not email them again once they have successfully unsubscribed. Depending on where they live, it could actually be illegal, and it’s definitely annoying and not a recipe for a successful winback. But it’s tempting, because you have their email address, and possibly so much more information on them: sales data, location information, personal preferences. And you’ve already invested time and money on them as a lead and as a customer. So, what to do when you want to resubscribe email addresses? Opt-in advertising allows you to reach them in a different way and get them back on your email list so you can make use of this known data. This is what we call an email winback or resubscribe.
First, we take your unsubscribe list and hash the data to anonymize the users. But the hashed data string for a single email address will always be the same, no matter who is hashing it, which allows us to watch for matches across the web, without revealing any of the customer’s personal data: it’s simply a match on the hashed, encrypted string. With that, we can pre-ping websites to discover where and when your unsubscribed users are on third party, ad-serving websites and target them with specific opt-in advertising designed to win them back and resubscribe email addresses to your database.
Using the hashed data match, we can provide pinpointed, accurate targeting. You know exactly who you’re looking for, and you only pay for confirmed unsubscribed matches to your list. This winback opportunity lets you build on the funds already invested in previous customers or subscribers with no lost impressions or clicks to unqualified users. This ensures you can deliver custom offers and messaging that appeals to previous subscribers or provides a more aggressive offer, without opening it up to wider, unqualified traffic, allowing you to resubscribe email addresses efficiently.
The best part of using opt-inn advertising to winback subscibers? The quality of these resubscribed users is high, nearly as high as a customer who never unsubscribed. After all, they signed up and may have even purchased once. Why wouldn’t they enjoy your products or services again?
Everyone has an unsubscribe list gathering dust somewhere. Let us help you put this list to good use and resubscribe interested users through opt-in advertising. Any type of business can can take advantage of winback opportunities through opt-in advertising, regardless of industry. You just need to find the right sites and the right offer to appeal to these former subscribers.
After all, a significant percentage of unsubscribes eventually end up back on your list anyway. Why not resubscribe email addresses to your list a little bit sooner? We’ve seen companies succeed with up to 20% resubscription rate and can scale distribution to get results at the rate you need. Let’s get started and help resubscribe emaill addresses to your database today.