Learn how to use increased online shopping activity to your advantage through co-registration this holiday season.
Learn how to use increased online shopping activity to your advantage through co-registration this holiday season.
Online lead generation used to include a complicated web of offers, ads, landing pages, and tracking codes. This scared away many businesses who could seriously benefit from lead generation. Luckily, we’ve since entered the era of leads without landing pages. This cuts the number of pieces in your lead generation campaign by half, saving you time, money and headache as you build a lead generation funnel. The key is to keep it simple by using the 3 Rs of lead generation without landing pages.
Facebook is known for offering advertisers a lot of data to choose from when targeting potential customers. Think about it: the social network knows every piece of content a user has interacted with, every friend they are connected to and every word of every status update they post. It’s a data goldmine! And your Facebook Lead Ad Targeting can take advantage of all this.
There are many different components to a Facebook Lead Ad: the initial ad creative a user sees in their Newsfeed; the Welcome Screen they first see when they click the ad; the lead form itself; and the confirmation screen. And each of these screens has a number of interchangeable, customizable pieces and features. It’s a lot to test! We find that it’s best to break things down piece by piece and optimize one at a time.
The Facebook Lead Form is one of the places it’s easy to get off track. The Facebook Lead Form makes more than 20 questions available to ask, plus a custom field to enter your own. So before you even look at the Facebook Lead Form creator, write down the information you need from customers. Then, take a long, hard look and determine what you really need, and what you want.
One of the key components of Facebook Lead Ad optimization is split testing. Also known as an A/B test, split testing entails splitting an audience into two random segments and showing them creative that differs in one key way. This can be your Facebook Lead Ad copy, imagery, offer, CTA or any other element of your ad. The key is to test one item at a time, keeping all the rest the same, in order to find the variable that works best.
Facebook Lead Advertising allows you to generate leads completely on Facebook. Their targeting capabilities are second to none, and their Lead Ad placement doesn’t require a user to click out of the Newsfeed. In fact, Facebook even pre-populates the Lead Form with the user’s supplied profile information. This makes users much more likely to provide their valuable personal data to you. Everything is handled right on Facebook, so there is no landing page to create. Sound like an effective and efficient lead generation strategy? It is! So let’s set a budget and get to work.
Now that you’ve started running your first Facebook Lead Ads, it’s time to gauge performance, analyze results and optimize your Facebook Lead Ads. By fine-tuning the various feature of your ad, you can find the best set of attributes for lower cost per lead and higher lead quality.
If you’ve run a few Facebook campaigns but haven’t tried Facebook Lead Ads yet, now is a great time to start. Facebook Lead Ads are a powerful way to connect with customers right on Facebook, without interrupting their browsing experience or making your team build yet another landing page. But they are also a little more challenging to set up. We’ve created this introduction to Facebook Lead Ads to guide you through what you need to know, and how to setup your first Facebook Lead Ad campaign.
It’s easy to get caught in a single, repetitive process when you’re hyper-focused on acquiring leads. If you’ve tested, tested and tested again to find the most efficient method of gathering that holy grail of customer data, why change your process now? But perhaps you’ve only optimized that process, without evaluating other methods of lead generation. Maybe your whole way of thinking about leads needs to shift in order to streamline the process and lower your cost per lead.
If you’ve run a few Facebook campaigns but haven’t tried Facebook Lead Ads yet, now is a great time to start. Facebook Lead Ads are a powerful way to connect with customers right on Facebook, without interrupting their browsing experience or making your team build yet another landing page. But they are also a little more challenging to set up. We’ve created this introduction to Facebook Lead Ads to guide you through what you need to know, and how to setup your first Facebook Lead Ad campaign.