Pandemic conditions have moved retail (along with many other things!) to a largely online model this holiday season. Zoom gatherings and online shopping wishlists are the norm, hastening an increasingly digital culture and creating greater competition in email Inboxes and ad marketplaces. The good news? You can use this increased online activity to your advantage through co-registration. Read on to learn how to harness these additional impressions this holiday season.
Find Targeted Online Traffic
More time at home means more time online. This leads to more people browsing websites, signing up for offers and shopping online. Which could easily seem like a way to get lost in the shuffle. That’s where we come in. We’ll help you identify the publisher websites and co-registration partners that are a match for your business. We’ll help you find the perfect fit to ensure your opt-in advertising is only shown to qualified users. And as always, you only pay for the confirmed leads who join your email list.
Activate Co-Registration Campaigns
Once we’ve found the publishers to target the right audience for you, we get to work deploying opt-in advertising units. These ads target logged in users who have provided their information for an offer, making it easy to add your offer with a simple click. It’s a win-win for you and them! The simplicity guarantees a high rate of return for you, with the additional security and validation of opt-in advertising. And these users get lucrative, targeted ads tailored to their interests.
Build Your Email List With New or Resubcribers
You can use double opt-in advertising to validate these email subscribers immediately, ensuring you have tracked proof of consent for all new sign-ups. But it doesn’t end there. All those unsubscribed users you can’t email, but you’re sure you could convince to come back with the right offer? You can retarget them safely and securely with co-registration.
Ready to get started? Speak to a specialist and get your campaign up and running in time for the holidays.